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| 论文编号： | 6076 | |
| 作者编号： | 2120112734 | |
| 上传时间： | 2013/12/19 9:41:18 | |
| 中文题目： | NTs 国际贸易公司主营业务管理改进研究 | |
| 英文题目： | Improving the Advocate Business Management of NTs | |
| 指导老师： | 李季 | |
| 中文关键字： | 国际贸易，业务流程再造，主营业务管理 | |
| 英文关键字： | International Trade，Business Process Reengineering，Primary Business | |
| 中文摘要： | 随着全球经济一体化的进程，近年来国内各行各业都在不同程度上获得了发展和进步。特别是各类网络平台的出现，使网络资源供给不仅快速而且丰富，国内制造业和服务业都在不同程度上，经历了一场快速而残酷的商业洗牌。国际贸易行业，在过往几十年的发展中早已形成了固定的采购模式：国外买家-国内、国外贸易商-国内制造商。在网络化发达的今天，这一固定模式也发生了显著的变化。经过快速的网络阵营中的洗牌，国内外贸易商的生存根基已完全动摇，市场地位岌岌可危。同时，国内制造业也因此被赤裸裸地逼到销售的一线角色，直接参与价格战和商业资源争夺战。网络平台，不仅大力推动了国内制造业和服务业的发展，而且也将激烈的竞争毫无保留地展现给国内每一家企业，使涉及企业、产品、服务的竞争，快速进入白热化阶段。 NTs国际贸易公司是一家以国际贸易为主要业务的传统服务型企业。近年来，由于网络资源的便利性，导致国际贸易业务竞争加剧，同时，伴随着人民币升值和美元的相对贬值，国内劳动力和原材料成本增加等因素，国内出口贸易业务都受到不小程度的冲击。面对种种业务不利情况，NTs国际贸易公司首先要调整主营业务思路，着眼新业务增长点，从战略、服务、操作等层面，结合理论和实践，对企业现存的主营业务问题进行改进和优化，使企业跟上行业发展步伐，提高工作成效。这样，使NTs国际贸易公司在业务管理效率和企业收益上进一步取得提升，增加企业竞争力。本文所探讨的是关于国际贸易企业为了顺应市场变化，提升主营业务管理水平，采用科学分析方法和管理理论改进现有运营管理的案例，对同行业贸易型企业和服务型企业具有一定的参考价值。 | |
| 英文摘要： | With the global economical development, the industries have developed and have grown up on different field. Especially recently the network platform’s fast growing up, the supplement of resource is not only fast but also beyond the expected on quantity. The local manufacturing and service industries were suffered a hard riffle on business. The international trade has formed a regular business model for decades, the chain was composed of the foreign buyer, trader and manufacture. With the network technology highly development, the regular business model has been seriously changed considerably. After the riffle on network platform, the trader’s foundation on business was heavy undermined. Meanwhile, the local manufacturers were forced to face the marketing directly and involved in the price war and business resource grabs. The network platform is not only expedite the development of manufacture and services industries, but also unreserved bring the spirited competition, which included companies, products and services, to everyone and it leads the competition to enter the superheating stage in a very short time. NTs is a traditional service company with primary business of international trade. In recent years, as to the convenience on sale at the network platform, the competition of international trade is heating up. Accompanied by RMB revaluation and US dollar depreciation, the local cost of labor and material are increased. It hits the international business and many companies result in failure. Under these conditions, NTs company should adjust the business process and management method and find out the new profit point. In order to keep in step with the industries development and enhance effectiveness, NTs company needs to improve the advocate business management combined theory with practice from strategic, service and operation. In this way, NTs company will increase the revenues and gain the market competitiveness continuously. This thesis is an example about the international trade enterprises who will adapt to market changes by advocate business management and process improvement and practice joint theory. It has a certain reference for the industries, not only for the trading company but also for the service company. | |
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