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论文编号：	5958
作者编号：	2220110279
上传时间：	2013/12/8 16:38:50
中文题目：	战略成本管理在GW公司的应用研究
英文题目：	Research on the Application of Strategic Cost Management in Company GM
指导老师：	李莉
中文关键字：	战略成本管理，成本动因，价值链，GW公司
英文关键字：	Strategic Cost Management, Cost Driver, Value Chain, GW Company
中文摘要：	市场全球一体化拓宽了企业的发展路线和拓展渠道，越来越多的外资企业开始在中国这一全球最具发展前景的市场落地生根。与此同时，随着改革开放和政府相关政策的进一步鼓励和支持，中国本土企业也快速发展。在这种激烈的市场竞争环境下，企业要想实现其战略目标，并以优质的产品和服务来保持其竞争优势，就需要有效的成本控制方案。因此对于相关企业而言，如何在确保产品质量的同时，有效降低成本就成为理论界和实务界亟待解决的核心课题。 本文分为六个部分对战略成本管理在GW公司的应用研究进行了分析与研究。第一章首先介绍了当前研究对象的行业现状、分析了其当前在成本控制方面存在的问题，并对论文研究目的和意义、研究创新点、研究内容与方法进行了介绍。第二章回顾了战略成本管理的理论和主流思想，阐述了战略成本管理的功能定位与基本模型，并介绍了战略成本管理方法与传统成本管理方法的比较，同时也说明了战略成本管理和传统成本管理的相互联系。第三章对GW公司的现状进行了介绍，分析了GW公司所处的行业背景，并着重对GW公司的价值链和成本动因进行了分析。第四章对GW公司进行了战略成本管理方案的设计。第五章，对GW公司实施战略成本管理进行了具体分析和评价。第六章概括了整篇论文的主要观点，说明了全文的研究结论，并指出本论文的不足，阐明下一步研究的主题和方向。 通过对战略成本管理在GW公司的应用研究，进一步说明了在当前的社会和市场环境下，战略成本管理为企业在日常运营中所带来的优势。同时本文对战略成本管理的理论和实践方法进行了梳理和总结，希望能够成为战略成本管理理论和实践结合代表之一，为同类型的企业带来帮助，并能够在行业中借鉴参考。
英文摘要：	While the market globalization broadening the channels for the development of the enterprises, the more the more foreign companies are starting the business and operation in China accordingly. At the same time, along with the reform and opening up, the government endows more encourage and support on the policies. It makes the development of China's local enterprises also gradually strengthened, which makes serious open competition between the domestic and foreign capital enterprises. The number of the companies is increasing and drives fierce market competition. To keep the business growth and promote the development of enterprises has become an important goal of businesses. Another thing is the continuous growing needs high quality products and services, with a lower cost, to touch the customers. So for companies, how to ensure the quality of products, as well as effectively reduce the cost is a very important and urgent core task for the corporate strategies. This thesis is based on the theory of strategic cost management to analyze the practice of Company GW. The first chapter analyzes current status of industry, key issues in the industry and the significance of the contents. The second chapter introduces the basic theoretical knowledge and key thoughts of strategic cost management which is the foundation of full article for the discussion, it expounds the difference of strategic cost management and traditional cost management and their relations. The third chapter summarizes the current status and characteristics of the manufacturing and wind power industries in our country, and introduces the status of GW company and its main problem in the cost management. In the fourth chapter, it takes Company GW as an example to build a cost plan of strategic management. The fifth chapter, mainly analyze the process of the strategic cost management plan. In the last chapter, it is a summary of the entire article, and presented insufficient and prospects of research. Through the research on the application of strategic cost management in Company GW, It further explains the advantages of daily operation for the enterprises which were brought by strategic cost management in the current society and market environment. At the same time, this paper also reviews and summarizes the theory and practice of strategic cost management. Hop this paper could become one representative of strategic cost management theory and practice’s combination to provide support for other companies, and can be a reference in the industry.
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