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论文编号：	5938
作者编号：	2120112810
上传时间：	2013/12/7 0:36:48
中文题目：	SY公司跨国燃机配件中心选址影响因素及决策模型研究
英文题目：	Influencing factors and Decision model research on SY Company’s Multi-National Gas turbine Spare parts delivery center location selection
指导老师：	焦媛媛
中文关键字：	售后配件, 配件中心，选址，层次分析法
英文关键字：	Spare parts center, Location selection, Deliver efficiency, AHP
中文摘要：	全球化给很多企业带来了机会，却也带来了更多的竞争，很多行业的新品销售利润不断下降，但售后服务和配件的利润却不断上升。特别是在高科技行业，30%-50%的利润基本是平均水平，因此售后配件服务正在引起越来越多的企业的关注，而跨国公司开始更多的考虑建立跨国配件中心来更好的满足客户的需求。跨国配件中心的选择，是一个战略决策，对公司提高售后服务水平和公司的利润水平都至关重要，因此跨国公司对于此决策非常慎重。但是跨国配件中心的选址不仅是一般的选址，由于其涉及的候选城市分布在不同的国家，经济体制不同，贸易水平，社会法律等都有所差异，跨国配件中心的选址实质上也是在选择一个国家，一种不同经营环境，一个税法体系。本文对SY公司售后跨国燃机配件中心选址的案例进行剖析，首先采用了波特的五力模型来对SY公司售后配件市场的竞争环境进行了分析，得出了配件中心的主要构建目标；然后介绍了配件中心的概念，核心功能，工作流程，同时也分析了配件中心选址的各类因素，主要从环境因素，效率因素，经济因素的角度出发，探讨了各个因素对配件中心选址的影响力；最后选择了AHP法来构建选址评价模型，本文根据影响因素本身的特点，数据的可获得性等情况，灵活的选取了适当的方法来计算，包括AHP法, 重心法，矩阵对比法，比例法进行求解，得出最佳选址地点。
英文摘要：	Globalization has brought significant opportunities, but meanwhile also furious competitive, in many industries, margin for new products sales is decreasing, but margin for after sale service and spare parts are increasing continuously. Especially in high tech industry, 30% to 50% margin is an average level; therefore spare parts sale is attracting more and more attention from companies, and more multi-national companies are considering build cross national spare parts center to better satisfy their customers. Cross national location selection of spare parts center is a strategic decision for Multi-National companies, which is critical for spare parts service level and profitability of company, thus Multi-National Companies are very cautious to make this decision. Cross National location selection of spare parts center is not a normal location problem, due to the facts that its candidates are always located in different countries, the differences of economic system, social & law system, trading level made the essence of the location selection is more selection of a country, a business environment, a tax law system. This thesis studied location selection problem of SY Company’s Gas turbine international spare parts delivery center. Firstly, through Porter 5 forces analysis on the competitive environment of SY Company’s spare parts market, we obtained the main targets for spare parts delivery center; Secondly, introduced concept of spare parts center, its main functions, working flow, meanwhile analyzed different types of influencing factors, mainly focus on effects on location selection from environment perspective, efficiency perspective, and cost perspective; Finally, AHP methods is used to build evaluation model for SY company’s International Gas turbine spare parts delivery center location selection, and then according to the availability and property of data, different methods including AHP methods, gravity methods, matric comparison methods etc. has been utilized flexibly to calculate and obtain the best candidate location.
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