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论文编号：	5882
作者编号：	2120112839
上传时间：	2013/12/5 22:40:54
中文题目：	DHL（德国邮政-敦豪）在华物流业务战略研究
英文题目：	Study of Logistics Business Strategy Deutsche Post – DHL in China
指导老师：	周建
中文关键字：	广度（广泛）差异化战略；物流；德国邮政-敦豪（DHL）
英文关键字：	A Broad Differentiation Strategy, Logistics, Deutsche Post - DHL
中文摘要：	德国邮政-敦豪（Deutsche Post - DHL）是全球领先的邮政与物流企业，其在华经营的三个事业部：快递、货运物流与供应链管理，他们面对不同的物流细分市场，均采用了物流业务差异化战略，依靠DHL集团整体强大的国际物流网络；超强的运营能力；优秀的财务管理和资金运用水平；巨额打造、业界领先的NFE全球实时网络系统；以及多年经营的良好品牌形象，在中国各物流细分市场均占取了较大的份额，处于业界领先地位。 基于德国邮政-敦豪DHL母国中心型国际化战略，本文将尝试使用多种理论模型对DHL在中国市场中的优势与劣势以及竞争环境中的机会与风险进行综合分析，从而确定其业务战略。首先，本文将运用五力模型、VRIO模型对DHL在华经营中的竞争环境、自身的竞争优势与劣势进行分析；之后，通过SWOT分析法对上述分析的结果进行验证；最后，再运用PEST模型对DHL所处的外部宏观环境进行分析，并从财务、组织和价值链三方面入手对内部经营状况进行阐述，争取为DHL物流业务差异化战略的制定提供充足的资料。在物流业务战略确定以后，我们将会引用战略地图等工具对DHL在华物流业务战略的实施、控制和保障进行分析和总结，并尝试引用波特教授对竞争战略、竞争优势以及国家竞争优势的理论进行诠释。 研究结果显示，德国邮政DHL针对中国物流市场的现状，对其物流业务差异化战略进行了调整，加入总成本控制元素，强调其国际物流业务的竞争优势，采取并实施了广度（广泛）差异化战略。在该战略的影响下，DHL在中国地区获取了较强的竞争优势，取得了较大的市场份额，领先于其他物流企业，同时在近年持续占优。
英文摘要：	Deutsche Post - DHL is a leading enterprise of global postal service and logistics service. There are three divisions operating in China: DHL Express, DHL Global Forwarding and DHL Supply Chain. All DHL Divisions adopt the Logistics Business Differentiation Strategy to operate and face the various Logistics Segmentation Market. They rely on the strong resources owned by DHL Group: the strong global logistics network, strong ability of logistics operation, professional financial management and capital operating, the best organization and software system NFE that industry's leading and global real-time network system, and well influence of DHL brand that it has being built many years ago. DHL Divisions take the large market share in each segmentation market and DHL becomes a leading logistics company in China Market. Based on the Internationalization Strategy with Mother Country Controlled by Deutsche Post DHL, this article will attempt to use a variety of theoretical models to study the advantages and disadvantages of DHL in the Chinese Logistics Market and the opportunities and risks in the competitive environment. A comprehensive analysis will be used to determine its business strategy. First of all, this article will use The Five-force Model, VRIO Model to study the operation status of DHL in competition environment of China, the competitive advantage and disadvantage. Later, we will revalidate the results of above study through the SWOT Method. Finally, we use PEST Model to analyze the external macro environment of DHL, and study internal operating conditions by three aspects of financial, organization, and value chain. All of above actions can be contributed sufficient information to the definition of DHL Logistics Business Differentiation Strategy. After the logistics business strategy is determined, we will quote the strategic map tools and expound the implementation of the strategy of DHL logistics business in China. The control system and the safeguard system, the competitive strategy, competitive advantage and the theory of national competitive advantage that presented by Dr. Porter will be considered as well. The Study shows that Deutsche Post DHL has a research on the current status of China's Logistics Market, and makes an adjustment on the Logistics Business Differentiation Strategy. The Element of Total Cost Control is also considered. To emphasize DHL’s competitive advantage in international logistics business, DHL adopts and implements A Broad Differentiation Strategy. With the influence of the strategy, DHL obtains a strong advantage of competitive and makes a larger market share ahead of the other logistics companies in China. The advantage has been owned by DHL in recent years and it would be sustained in following years, as per the study.
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