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论文编号：	5846
作者编号：	2120112845
上传时间：	2013/12/5 13:12:49
中文题目：	基于新产品导入的吸尘器产品开发流程优化研究--以LG电子吸尘器工厂为例
英文题目：	Research Of Vacuum Cleaner New Product Development Process Optimization Based On NPI——To BY LG Electronic VC Department
指导老师：	卿志琼
中文关键字：	产品开发；小家电；项目流程管理；NPI系统
英文关键字：	new product development；small home appliance product；project process management；NPI system
中文摘要：	近些年来，随着中国经济不断的加速发展，人们的生活水平发生了日新月异的变化，越来越多的人们开始关注起一些小型时尚家电，通过这些新颖的产品来不断提高自己的生活品味，随之而来的就是国外品牌大量涌入中国，同时国内自主品牌也在不断地发展壮大，而一些国产的品牌也做出了惊人的成绩，比如美的、海尔、格兰仕等等品牌不仅在国内获得好评，在国际市场也有一席之地。而一个产品的成功一个很重要的因素就是产品的研制开发，如果研制出的产品本身没有特色，质量不过关，那么终究会被市场所抛弃。国外的大型厂商拥有一套完整的开发流程，从而能够使产品的外观、功能、质量都能得到保证，获得消费者的认可，满足顾客的需求。但是国内许多生产吸尘器的小家电企业往往忽略产品的开发流程，导致产品质量不过关，有的产品甚至出现了严重的人身安全事故，对社会造成不可估量的损失。因此，中国生产吸尘器的小家电企业要获得消费者的广泛认可，需要从产品开发的源头开始，构建一套完善的开发流程以保证产品质量，具有重要的现实意义。论文在项目管理、新产品导入和流程优化等基本理论基础上，分析了新产品流程优化的动因和驱动因素，阐述了目前新产品流程优化中存在的问题，从细化流程和明确责任等角度分析新产品流程优化的关键点。论文重点构建了基于新产品导入的吸尘器新产品开发系统流程优化模型和行动方案，同时探究了实施的过程、效果评价和支撑保障。论文最后以天津LG电子吸尘器新产品开发项目为案例加以证实。论文认为，新的流程优化模型需要立足于原有NPI流程，按照新产品开发顺序分阶段进行，对每个阶段都有其不同的优化重点。新优化模型更加突出了以顾客需求为目标，在开发的整个过程中不断地将顾客的真正需求融入到产品的特性中去，真正做到为顾客创造价值。论文根据项目管理和流程优化理论，以新产品导入系统为基础进行优化，构建了一套完善的小家电产品——吸尘器的开发流程，具有应用创新价值。论文把其研究运用到LG电子天津吸尘器开发项目中，总结其开发流程的优点与不足，并对开发流程进一步加以完善，形成了一套比较完善细致的流程体系，该体系对相关企业进行新产品开发具有一定的参考价值。论文融合成熟的国外产品开发NPI系统以及我国国情特点，为国内吸尘器新产品项目提供了一套比较有借鉴价值的开发流程。同时，论文有关吸尘器产品开发实际操作的研究对提高我国吸尘器新产品的质量具有一定的指导作用。
英文摘要：	In recent years, as the high speed development of Chinese economics, the people’s life is changing every day, an increasing number of people are focus on the small home appliance. The people want to improve their life quality by these kinds of appliance. In this case, many global famous Brands go into China Market, at the same time, local Brands are also growing fast, some achieved the extraordinary performance, such as Media, Haier, Galanz, they also become global Brands. It is very important for product to be successful that developing new product. If one product has no especial aspects and high quality, it could be forgotten by the market. Generally, the global famous Brands company has a perfect development process, this process would assure the appearance, performance and quality of this product, then this Brand would be accepted by the end users. But there are also many small home appliance company in China except the famous local Brands mentioned before. They loss the basic rule and just copy or clone, the quality is unstable, they did harm to the China Brands in Home Appliance field. Sometimes it could lead to the serious safety issue and a huge loss. All in all, if one product needs to be accepted by the customers, they must do it well from the beginning of product development, and it needs a perfect process to assure the new product quality. It would bring important effect of new product. Based on the project management, NPI and process optimization theory, this thesis analyze the motion and driving factors, and introduce the issues in new product process optimization, analyze the key points of new product optimization from the process refinement and make it clear of responsibility. This thesis build an optimization model and action plan based on NPI system, at the same time analyze the implement process, result evaluation and support. In the end of this thesis, I show an actual case – LG Electronics Tianjin VC factory new product development to verify it. As a summary, new optimization process should be established in NPI system and optimize the process depending on the event, every event has the different key points. New optimization process should focus on the customers’ real needs, and reflect the needs in the process of new product development to create value for the customer. Base upon the management and process optimization theory and NPI system, this thesis builds a perfect small home appliance product-Vacuum Cleaner product development process. It has the innovation value. This thesis applied the new optimization process model to LG Electronics Tianjin Vacuum Cleaner new product development, summarized the experiences and lacks, and improves the process more, finally form a perfect and specific system. This system would offer some reference value to related product development. Based on the NPI system and China local status, this thesis offer a more valuable process for China local vacuum cleaner new product development, at the same time, the research of actual operation in new product development in this thesis offers guides to improvement quality of China local vacuum cleaner product.
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