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| 论文编号： | 578 | |
| 作者编号： | 2120062008 | |
| 上传时间： | 2008/6/19 23:06:53 | |
| 中文题目： | 跨国公司的开放式经营与研发本土 | |
| 英文题目： | Research on Open Business Mode | |
| 指导老师： | 王迎军 | |
| 中文关键字： | 跨国公司;开放式经营;本土化;研< | |
| 英文关键字： | MNC;Open Business Model;Locali | |
| 中文摘要： | 近年来，经济全球化趋势迅猛发展，跨国公司在拓展国际市场的同时，也在积极地实施本土化战略，与此同时，产品的技术含量与日俱增，但随着科技的进步，产品的研发周期大大缩短，这使得企业的研发成本升高，市场收益降低。为应对市场的变化，跨国公司的经营与创新也在突破传统的封闭模式，走向开放。其本质就是淡化个体边界，以合作代替竞争，从开放的环境中获取更多创意，同时也把自身资源共享给周围环境。 本研究认为，开放式创新不是凭空提出的，企业的创新模式是在不断的演变过程中逐渐趋向于开放，在此过程中，竞争逐渐由合作取代，企业边界也在逐渐被淡化。对于企业来说，其商业模式的存在是为了使其创意转化为产品进而转化为收益，随着创新模式的不断发展，企业的商业模式也在产生相应的变化。在开放式创新普遍被认同的今天，各大跨国公司也纷纷将其商业模式转向开放，以适应开放式的创新模式。 通过对近年来跨国公司研发机构组织架构变化趋势的研究，本研究结合跨国公司本土化的趋势，认为在开放式经营模式下，跨国公司正在实施新本土化战略。新本土化战略更加强调了跨国公司在东道国与本土企业，机构的合作，而设立在东道国的研发中心因此获得了更大的自主性与独立性，这是东道国发展本土研发能力的一个契机。随着近年来中国的崛起，越来越多的跨国公司将研发中心纷纷移向中国，本研究认为我国应当进一步制定并完善相关法律法规，加强知识产权保护，规范知识产权市场，把握历史机遇，在合作过程中，实现本土企业，本土研发机构与海外跨国公司的双赢。 | |
| 英文摘要： | Recently, the economic globalization develops in large scale, and multinational corporations have played an important role in foreign country business as well as in their domestic markets. At the same time, as the technological level of products makes lots of progress, the R&D period has been shortened rapidly, which raises the cost of corporate R&D and accounts for the profit decrease. Exposed to this situation, the MNCs are developing new business models to breakthrough the limit of traditional style. The nature of open business model is to blur the boundaries between individual organizations and focus on cooperation, to acquire creative ideas from a larger platform and to share. This thesis argues that corporate innovation model changes to be open to environment gradually rather than suddenly. In this process, operation takes place of competition, as well as corporation boundaries slowly fade away. As it is concerned with corporations, the existence of business model can help turn the ideas into visible benefits, and the evolution of business model can lead to changes in business model correspondingly. Nowadays, due to more and more recognition open innovation has received, many giants accommodate their business models to gain open innovation benefits. After thorough research on the transformation tendency of MNCs' R&D institutions in the last few years, along with MNCs localization trend, this thesis deems that MNCs are applying a new localization strategy in the background of worldwide open business model. The new localization strategy stresses more on the MNCs' cooperation with local companies and organizations. The R&D centers in foreign country can derive further independence from this action, which is also a chance for the local corporations to improve their R&D capabilities. There are increasing MNCs moving their R&D centers into China with the noticeable development of economy here, therefore, this thesis considers that China should construct a relevant legal system, enhance the protection of knowledge property and regulate its market. Chinese corporations can take this opportunity of international cooperation, in order to achieve a win-win result with oversea MNCs. | |
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