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| 论文编号： | 5770 | |
| 作者编号： | 2220110878 | |
| 上传时间： | 2013/12/4 14:06:50 | |
| 中文题目： | 恒尊集团发展战略与实施研究 | |
| 英文题目： | HengZunGroupDevelpmentStrategyandImplementationResearch | |
| 指导老师： | 王迎军 | |
| 中文关键字： | 企业战略;发展规划;战略实施;战略执行 | |
| 英文关键字： | EnterpriseStrategy;DevelopmentPlanning;StrategyImplementation;StrategyExecution | |
| 中文摘要： | “十一五”是中国建筑行业快速腾飞的五年，特别是房地产行业的爆炸式增长、交通基础设施的建设带动了整个建筑行业的发展。如今，我国的建筑业吸引的投资不断增多，许多地区都出现城市化建设热潮，这为建筑企业创造了有利条件。近年来，市场竞争愈演愈烈，企业生存环境变得越来越残酷，一些企业无法适应社会的快速变化，被淘汰出局，一些企业不断破产或被兼并，如何让企业实现健康发展，这是所有建筑施工企业都要考虑的重点问题。 恒尊集团作为浙江省舟山市建筑施工龙头企业，下辖近30家成员企业，产业涉及领域广泛，涵盖建筑施工、房产开发、建材工业、金融贸易、产业投资、综合配套。现已发展成为一家以建筑施工为主营业务的的综合性大型集团企业。有规划才有发展、要发展就要有规划是成功企业家的共识。对于快速成长的恒尊集团，如何制定后续发展规划更有战略意义。 本文以战略管理作为理论指导，将建筑企业的实际情况作为背景，采用多种战略管理相关理论和分析方法对恒尊集团展开了分析和研究，同时以建筑企业所处的环境以及企业的实际情况作为出发点，分析了恒尊集团的发展战略，试图给出恒尊集团的发展战略建议。 | |
| 英文摘要： | "the 11th five-year plan" is China's construction industry rapidly took off five years，Especially the explosive growth of real estate industry, the transportation infrastructure construction lead to the development of the entire construction industry。At present, the investment scale of national construction industry showed increasing trend, around the city construction is speeding up, which provides new opportunities for the development of our construction enterprises. At the same time, the increasingly fierce market competition, the survival environment for the survival of the fittest is speeding up, the enterprise can't keep up with the pace of social development, means backward, or even soon die, therefore, to explore a sustainable development road, has become a construction enterprises must face the problem. Hengzun group for the Zhejiang province Zhoushan city construction enterprises, has nearly 30 member enterprises, industries involved in a wide range of areas, including construction, real estate development, building materials industry, finance and trade, industrial investment, comprehensive，has now developed into a large group of comprehensive to construction of main business enterprises。 This article uses the theory and method of strategic management, combined with the characteristics of construction enterprises, using a variety of strategic management theory and analysis method on the deep analysis of the Hengzun group, the reality and with the construction industry the external environment and internal resources, positioning development strategy of constant statue group, attempts to propose development strategy given Hengzun group. | |
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