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论文编号：	5741
作者编号：	2220110312
上传时间：	2013/12/4 10:11:36
中文题目：	FY市烟草公司营销部门基于平衡计分卡的绩效考核体系构建
英文题目：	The BSC-based performance appraisal system construction of FY tobacco company marketing department
指导老师：	梅丹
中文关键字：	烟草行业;绩效管理;关键绩效指标;平衡计分卡
英文关键字：	tobacco companies;performance evaluation;Key Performance Indicator;Balanced Score Card
中文摘要：	在加快推进行业发展方式转变的过程中，烟草行业逐渐认识到中国烟草竞争力的整体提升，离不开行之有效的人才管理体系。而绩效管理作为先进管理工具之一，近年来得到越来越多的企业认识和使用。一个企业的绩效管理是否有效，直接反应在企业绩效水平是否得到了提升，是否能够增加企业竞争实力。平衡计分卡（BSC）方法从企业战略角度出发，体现了企业短期与长期目标的相互结合，实现了企业战略目标与战术目标的转化，使战略目标具有阶段性、可操作性。平衡计分卡（BSC）方法能够避免烟草行业在企业发展过程中过于重视财务指标而忽视非财务指标的问题，为烟草行业打造科学的绩效管理模式。本文通过对FY市烟草公司深入细致的调查，获得各方面第一手的资料，分析FY市烟草公司营销部门绩效考核现状，找出其潜在问题。借助平衡记分卡（BSC）方法从财务、顾客、内部管理、学习成长四个维度分析企业战略目标，在对企业战略目标进行分解细化的基础上找出企业关键绩效指标（KPI），利用专家评价法和层次分析法（AHP）对相关指标进行科学赋值，并且建立一整套PDCA循环保证绩效考核的持续改进。本文分为五个部分：第一部分简述选题的背景和意义，研究的思路方法等；第二部分简要介绍与绩效管理、绩效考核相关的理论；第三部分概述烟草行业背景，对FY市烟草公司营销部门现行绩效方案进行问题分析；第四部分，对FY市烟草营销部门绩效考核进行再设计；第五部分，阐述完善后的考核方案的运行和不断优化。
英文摘要：	The tobacco industry in the process of speeding up industry development mode change, gradually realizes the ascension of China Tobacco comptitiveness, cannot do without effective talent management system, in order to cope with the challenges of WTO, the tobacco industry must set up scientific talents management system. Performance management is one of the advanced management tools, in recent years, more and more enterprises understand and use it. The ailability of a performance management of an enterprise depands on the degree of it improving the enterprise performance and competitive strength. The Balanced Scorecard (BCS) method based on the enterprise strategy, reflecting the combination of short-term and long-term goals, for the goal of the conversion of the enterprise strategic target and tactics target, including the measurement and evaluation of financial factors and non-financial factors, providing the strategic direction and framework, directly services the strategic management,,and effectively guarantees the strategic goals. The Balanced Scorecard (BCS) method can avoid the tobacco industry in the process of enterprise development emphasising on financial indicators too much and neglecting the non-financial index,.It builds a scientific performance management mode of the tobacco industry. Through the in-depth and meticulous investigation of the FY city tobacco companies,the paper analysises the performance appraisal situation of the marketing department of FY tobacco companies ,and finds out the potential problems, with the help of the Balanced Scorecard (BCS) method form four dimensions of financial, customer, internal management, learning, which composingthe strategic goal of the enterprise .The paper finds out the key enterprise performance indicators based on decomposition of refinement to enterprise strategic target (KPI), using expert evaluation method and analytic hierarchy process (AHP) scientific assignment of the relevant indicators, and establishs a set of PDCA cycle to ensure continuous improvement of performance appraisal. This paper is divided into five parts: The first part introduces the research background,and significance.The second section briefly describes the theory of underlying performance management and performance analysis.The third section outlines the background of the tobacco industry, and analyse the existing performance of the marketing department of FY tobacco company. The fourth part redesigns the performance evaluation of the marketing department of FY City Tobacco .The fifth part expounds the appraisal program elaborated after perfecting the operation and continuous optimization.
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