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论文编号：	569
作者编号：	2120062390
上传时间：	2008/6/19 22:33:21
中文题目：	中国出版业内部治理研究
英文题目：	The research on internal gover
指导老师：	徐建华
中文关键字：	出版业 公司治理 内部治理tl
英文关键字：	Publishing Corporate Governa
中文摘要：	随着中国出版产业的迅速发展以及出版单位体制改革的全面推进，改制、转企、上市成为当前中国出版业的潮流，出版业公司治理亦成为题中之义。作为现代企业的一种重要运营管理方式，公司治理必将在出版业今后的经营、发展中占据重要的地位。因此，从做大、做强中国出版业以及提高出版单位管理水平和经营业绩的现实出发，广大出版工作者不仅需要树立公司治理意识，还要掌握相关理论知识与运用技巧。考虑到中国经济发展水平，尤其是资本市场发育程度低、劳动力市场、经理人市场发育尚不完善，以及出版业股权结构特点等因素，内部治理成为中国出版业的现实选择。出版企业“整体上市”策略的提出，出版内容的放开，出版市场的日益开放，使出版企业深切感受到体制机制竞争的现实紧迫性、资本市场竞争的极端重要性，企业持续发展长治久安的长远意义。因而，出版业内部治理的开展迫切而必要。本文所做的努力就是试图从出版学、公司治理学相结合的角度，运用有关理论，探讨中国出版业股权结构的优化建议、出版业治理结构的建构及其内部治理机制的完善策略。 本文首先对国内出版业公司治理的相关研究文献进行了回顾和总结。之后文章对出版业公司治理的相关概念和知识进行了必要的阐述，并指出本文的研究分析框架。在此基础上，论文从多个角度系统分析了中国出版业开展内部治理的必要性，还从理论、实践和政策三个方面阐述了出版业内部治理的可行性，并分析了中国出版业内部治理的环境因素。然后，文章从股权结构、内部治理结构和内部治理机制三方面展开：通过理论分析和实证借鉴，参考其它国有上市公司股权结构改革经验，提出中国出版业股权结构的优化建议；在介绍治理结构模式相关知识，分析出版业内部治理存在问题的基础上，探讨了中国出版业内部治理结构的建构；并以治理结构为基础，进一步阐述了出版业内部治理的三大机制：监督机制、激励机制和决策机制。最后，在结论中，对前述内容进行适当的归纳总结，并提出了需要进一步深化和补充的研究内容。
英文摘要：	With the fast development of China's publishing industry and its comprehensive promotion of mechanism reform, publishing's transformation into company and public limited company have been being in fashion in China's publishing industry. The corporate governance of publishing is becoming an issue being discussed. As one of the most important managing performance way for modern companies, corporate governance will must play a significant role in publishing. Thus, all the publishers should not only learn the value of corporate governance, but also master concerning theories to enhance the competitiveness of China's publishing industry and improve its management as well as performance. Owing to the slow development of China's economy, especially the low growth of the capital market, imperfection of the labor and manager market as well as the characteristics of capital structure of China's publishing industry, internal governance reform has become the reality of China's publishing industry. The proposal and execution of "whole enlisting" strategy for publishing, the revealing of published contents and the increasing opening of publishing market makes all the publishing units strongly feel that it is urgent and important for them to compete in mechanism and capital market. Therefore, corporate governance is a necessity and has profound meaning ness for China's publishing industry’s sustainable development. So this paper is trying to learn from the view of publication and corporate governance, use related theory to put forward some feasible suggestions and theoretical guidance for the internal governance of China's publishing industry. At first, the article looks back on and concludes the present study situation of corporate governance of China's publishing industry. After that, it expounds some necessary conceptions and knowledge of corporate governance, and gives the body's analytical arrangement of this paper. On such basis, the paper makes a systematical analysis on the necessity of corporate governance of China's publishing industry. Moreover, it discusses the feasibility from theory, practice and policy and talks about the China's present situation for the corporate governance of publishing. Then, the article starts in three aspects: capital structure, internal governance structure and internal governance mechanism: deals with how to beautify the capital structure through learning, theoretically and empirically, the lessons of other national listed company’s capital structure reform; deals with how to build the governance structure of China's publishing industry, on the basis of introducing the knowledge of internal governance structure, analyzing internal management problems of China's publishing industry; furthermore, it expounds the internal governance mechanism of China's publishing industry, which includes monitoring mechanism, stimulating mechanism and decision-making mechanism. Finally, in conclusion, the article appropriately summarizes the foregoing, and point out the questions that need to be further deepened and complemented.
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