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论文编号：	5623
作者编号：	2220110785
上传时间：	2013/11/26 13:28:43
中文题目：	A企业宇航技术体系建设与产品规划研究
英文题目：	Research for Technology system and Product plan of Aerospace business of A Enterprise
指导老师：	张永强
中文关键字：	宇航产业;技术体系;产品规划;营销管理
英文关键字：	Aerospace industry;Technology system;Product plan;Marketing management
中文摘要：	层出不穷的新技术以及不断加快的技术更新周期，正在引领和催生着新一场创业与管理革命，它将会改变市场开拓与营销、技术研发与产品研制的模式。A企业二次创业就是紧紧围绕市场化转型这个中心目标，宇航领域面对新领域拓展异常复杂局面，针对市场分析进行A企业发展目标规划，形成宇航领域战略发展规划并提前开展关键环节的前期准备与实施。 中国航天经过五十多年的发展取得了举世瞩目的成就，也发展了一批新的学科，形成了比较完善的航天技术专业，支撑了航天事业的可持续发展。随着国家对宇航系统的政策逐步从计划经济管理模式向市场化管理模式转变，适应宇航产业市场化的发展要求，将支撑航天事业发展的技术作为一个体系来管理与规划，加强技术与产品体系建设的顶层策划，围绕未来航天发展目标完善专业配置，开展关键技术攻关，培育核心技术，系统研究各型产品的市场定位，建立以市场为导向的宇航系统营销模式，优化产业链，是引领航天技术创新、支撑型号研制及新领域市场拓展的有效途径。本文立足于技术体系、产品规划、市场营销等相关理论，探讨宇航技术体系建设及方法，规划宇航领域、建立型谱，即通过构建技术体系并规划宇航发展，突破并掌握核心关键技术，进而增强宇航顶层研制能力，为宇航市场开拓提供有力支撑，为A企业未来宇航持续发展和市场化转型成功奠定基础。
英文摘要：	The plenty of new technology and accelerating technology refresh cycle are leading and causing a pioneering-work and management revolution. It will change market development, the model of Marketing, technology research and product development. Facing to expand extraordinarily complex situation in the new aerospace area, analysising A Enterprise marketing developing goal programming, the A Enterprise second venture is closely around market transformation as the central target to form strategic development plan in aerospace field and carry out the early preparation and implementation of the key point. The develop of China aerospace industry has made remarkable achievements in the past more than fifty years., A number of new disciplines are developed and a relatively complete professional space technology major is formed, which support sustainable development of the aerospace industry. With the change of policy for aerospace system from planned economy to market-oriented management model, in order to be suitable for the development requirement of the aerospace industry marketization, regrarding the supporting technology of aerospace project development as a system to manage and plan, strengthen the top plan of the technical and product system construction, centering on the future aerospace development goals to improve professional profile, tackling problems in key technologies and researching the core technology, systematic study market positioning of various types of products, establishing a market-oriented aerospace system marketing model and optimizing the industrial chain are the effective way of leading aerosapce technology innovation, supporting model research and new area marketing expansion. This paper based on the technology system, product plan , marketing and other related theories, investigateing aerospace technology system construcion and methods, planning the aerospace field and establishing model tree. Through building technology system , planing aerospace development , breaking through and mastering the key technologies, the ability of the aerospace top research is enhanced, which support the aerospace market and lay the foundation for success of A Enterprise future sustained aerospace development and market transformation.
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