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论文编号：	5611
作者编号：	2220110782
上传时间：	2013/11/25 22:48:22
中文题目：	A研究院军贸发展策略研究
英文题目：	Research on the development strategies of military trade in Academy A
指导老师：	王迎军
中文关键字：	军贸 发展策略 研究
英文关键字：	Military trade, development strategies, Research
中文摘要：	近年来，国际上宗教冲突、边界摩擦、能源争夺、政治力量渗透以及恐怖主义引起的一系列局部冲突威胁，导致各国对加强自身国防力量日趋重视，世界军贸市场一直保持非常活跃的态势：多数国家纷纷通过采购先进武器装备或技术合作，缩短与他国的差距，尤其对高技术武器系统和技术转让的需求持续上升，每年全球军贸交易额庞大。为此，开展军贸业务对国家和企业的发展日益重要。 军贸是有效提高国家的国际地位、影响力、提高软实力的有效手段；军贸可以弥补国内市场订单不足，维持军工企业稳定发展，保持能力的有效方法；军贸可以获得巨大的经济效益。 A研究院，经过五十余年的发展，在军品技术领域取得了一系列辉煌的成就，因此，A研究院有开展军贸业务的优势条件。但A研究院军贸业务整体上还处在起步阶段，如何把A研究院特有的、雄厚的军工技术充分用于军贸产品，如何发展军贸业务，如何开拓军贸市场，如何与客户国开展军贸合作，需要认真研究。同时，A研究院在庆祝建院五十年后召开的党代会上提出要进行二次创业，实行市场化转型。由于一个国家的国内军工市场是有限市场，要实现A研究院的发展目标，就必须利用和开发国际军贸市场。因此，迫切需要大力拓展军贸领域，加强军贸市场研究，制定相应的市场策略，有的放矢，扩大军品出口规模，使军贸成为A研究院新的经济增长点，对A研究院未来发展具有重要意义。 本文从A研究院军贸发展的历程和现状出发，全面分析了国际军贸市场需求，结合A研究院现状进行了军贸产品的SWOT分析，提出A研究院军贸武器市场的开发策略和途径。
英文摘要：	In recent years, a series of local conflicts and threatens, which are caused by international religious conflicts, boundary frictions, competitions for energy, political infiltration and the terrorism, have been leading to more and more additional attentions paid by different countries around the world to strengthen the national defense capability of their own countries, which makes the international military trading market always active: most countries have been narrowing the distances between them and other countries by purchasing modern weapon equipments or conducting technical cooperation, especially it can be found that the demands for the high-tech weapon system and technical transfer has been rising continuously, which finally results in the huge yearly volume of trade on the worldwide military trade market. Therefore, it’s more and more important for countries and enterprises to develop the military trade businesses. Military trade is regarded as one of the important means for a country to expand its national political and diplomatic benefits, also it’s an effective mean to enhance its international status, have its impacts as well as to improve its soft power. The military trade can also cover the shortage of the orders of the domestic tasks, maintain the stable developments of the military industrial enterprises, keep the potential of the national military industries and guarantee the mobilization ability at wartime. The domestic equipments technologies can be a good base for developing the military trades, meanwhile, the technologies which are achieved by developing the military trade can also be used for developing the domestic equipments. These two kinds of technologies can accelerate each other to achieve the further developments. Besides, developing military trade can also realize huge economic profits. Being as the birthplace of the China aerospace, Academy A has realized a series of glorious achievements in the missile weapon field, which makes Academy A have advantages of developing the military trade businesses. However, generally, the military trade businesses of Academy A are still at the initial stage, which means some issues like how to make full use of its unique and strong military industrial technologies when producing the military products, how to develop its military businesses, how to expand its military trade market and how to develop the military cooperation with client countries still need to be studied carefully. At the same time, Academy A has put forward that it will start a new undertaking and realize the transition to market economy on the party representative congress of Academy A after the celebration of the fiftieth anniversary since its founding. Since the domestic military market is limited, so the international military trade market should be used and occupied with the purpose to realize the goals of Academy A. Therefore, it is important for Academy A to develop its military trade fields rapidly, strengthen the researches on the military trade market, make relative market strategies, as well as expand the exporting scale of the military products, which is in order to realize the new increase for the economy of Academy A. This thesis makes a full analysis of the demands from the international military trade market by studying the development history and the current situation of Academy A, and also makes the SWOT analysis of the military trading products, as well as put forward some strategies and means to develop the military trade market for Academy A.
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