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论文编号：	5552
作者编号：	2120112925
上传时间：	2013/6/13 10:19:32
中文题目：	“饭摩尔”餐饮行业IT代运营模式设计与实施研究
英文题目：	The design and application study of “fanmole” third-party IT operation service for catering industry
指导老师：	石鉴
中文关键字：	餐饮行业；IT代运营；网上订餐；SaaS；餐饮APP
英文关键字：	catering industry, third-party IT operation service,online meal ordering, SaaS, catering APP
中文摘要：	餐饮业是中国的黄金产业，拥有巨大的消费市场和增长潜力，餐饮消费已经成为拉动社会消费需求稳定增长的重要力量。但在快速发展的同时，餐饮业在日常经营管理中仍普遍采用手工管理方式，整体科技含量低，并且在市场推广过程中主要依靠传统媒介，缺乏有效的信息化、网络化传播手段，从而制约了整个餐饮业的规模化发展和整体服务水平的提升。随着人民生活水平的提高和生活方式的转变，单纯依靠传统经营模式的餐饮企业已经无法满足消费者的便捷化、个性化的餐饮消费需求，许多企业开始逐渐依靠电子信息和互联网技术不断拓展营销渠道、提高市场应变能力，网络信息技术正在深刻影响着传统餐饮行业的竞争环境和运营模式。但从当前的餐饮软件提供商和餐饮行业电子商务运营商的产品和服务模式来看，前者多以提供餐饮管理软件并附带硬件设备为主，后者几乎全部集中于广告信息发布、团购打折等简单的网络营销推广模式，可以说，目前餐饮行业的信息化管理和网络化营销推广还处于初级阶段，还未真正打通线上到线下的产业链、价值链，云计算和移动互联网等电子信息产业的新兴技术并未得到重视和应用，针对餐饮行业的IT代运营服务在国内尚属空白。本文首先介绍了研究IT代运营在餐饮行业的应用这一选题的背景意义，同时对相关理论和实践的研究应用现状进行了介绍；其次对餐饮信息化以及代运营的相关概念、内涵以及涉及到的业务模式、开发技术等进行了回顾和梳理；然后对餐饮行业的信息化应用现状进行了分析，阐明了信息化应用的优势及存在的问题，并提出引入IT代运营的必要性和基本思路；在此基础上，以作者的创业项目——“饭摩尔”餐饮行业IT代运营项目为例，具体阐述了IT代运营模式下的信息化解决方案的设计和内容，并说明了该项目的实际应用效果和下一步改进方案；最后阐明了本文的结论以及下一步的研究方向。本文的创新之处在于提出了一种全新的、加速推进餐饮信息化的解决方案——IT代运营，并且在方案设计上首次引入云计算框架下的SaaS模式，首次将餐饮内部信息化与外部信息化相结合，即将餐饮管理软件服务与O2O平台和移动端APP等网络营销服务相结合，真正为餐饮企业提供了一个全方位、深层次的信息化解方案，有利于加快推进整个行业的信息化发展进程。
英文摘要：	The catering business is the gold industry in China, which has a huge consumer market and growth potential. Food consumption has become an important force driving the steady growth of social consumer demand. However at the same time of rapid development, the catering industry in the daily operation and management is still commonly used manual management mode and mainly rely on traditional media in the marketing process, which is overall low-tech, lack of effective network-based means of communication, thereby constraining the entire large-scale development of the catering industry and the overall level of service enhancement. With the improvement of people's living standards and lifestyle changing, the catering enterprises relying solely on the traditional business model have been unable to meet the demand of consumers who want more convenience and personalized. Many companies begin to use electronic information and internet technology to expand marketing channels and improve the adaptability to the market. Network and information technology are profoundly affecting the competitive environment and the operating mode of the traditional catering industry. But from the current catering software provider and catering industry products and services for e-commerce operators mode, you can tell that the information management and network marketing in catering industry is still in its infancy, because the former is just to provide catering management software with hardware-based and the later is almost all concentrated in advertising, information dissemination, buy discount simple network marketing mode. The catering industry has not really open up the line to line industrial chain and the overall value chain, in which the cloud computing, the mobile internet and other electronic emerging technologies of the information industry do not receive enough attention. The third-party IT operation service for the catering industry in China is still blank. This paper first introduces the sense and background of the topic which has a study of third-party IT operation service in catering industry, at the same time the study of the theory and practice application status are introduced; followed by the concept, connotation of the catering industry information and operating agency, and the business models, development of technology are reviewed; then the information status of catering industry is analyzed to clarify the application of information technology advantages and problems , and the need to propose the introduction of third-party IT operation and the basic idea; on the above , an example of entrepreneurial projects - Fanmole third-party IT operation service for catering industry specifically address the design and content of information technology solutions in the IT operating agency model, and describes the practical application of the effect of the project and future improvements program; finally clarify the conclusions and future research directions. The innovation of this papers is to propose a new solution to accelerate the information process of catering industry-- third-party IT operation service, in which the SaaS mode under the framework of cloud computing is introduced for the first time and the internal and external information technology are combined in one program design. The Fanmole is a combination of restaurant management software services and O2O platform and mobile terminal APP online marketing services, which provides a full range information solution conducive to accelerating the entire industry information technology development process.
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