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论文编号：	547
作者编号：	2120062389
上传时间：	2008/6/19 17:41:23
中文题目：	发展我国图书版权出口贸易策略研
英文题目：	Research on the Development St
指导老师：	徐建华
中文关键字：	图书版权 出口贸易 策略>
英文关键字：	Book copyright Exporting tr
中文摘要：	近几年，我国图书版权出口贸易有着较快的发展。但是与图书版权进口贸易相比还是有着很大的差距。这一现象不仅仅使出版社在版权经营上的盈利难以增长，制约着我国的文化产业发展，更重要的是，它说明中国文化尚未进入世界文化的主流，无法对世界文化发展产生足够的影响。随着我国综合实力的最强，中国日渐成为世界关注的焦点。可是，一个真正的强国不仅仅是经济上的强国，更应该是文化上的强国。大力发展我国的图书版权出口贸易既有利于经济的发展，也有利于在全世界树立我国的文化地位，促进世界文化发展。然而，制约我国图书版权出口贸易的因素有很多，既有宏观层面的，也有微观层面的。这些因素交织在一起，相互干扰、相互作用，严重制约着我国图书版权出口的发展。因此，我们应该认清这些问题的存在，以及他们之间的内部联系，并提出解决方案。特别在出版社身处市场经济背景却是非市场经济体制的矛盾环境下，我们应该从多方面为出版社寻找发展图书版权出口的出路。本文的重点研究如何针对各种制约因素，立足于国外买方市场需求，为促进图书版权贸易出口发展设计一个体系化的解决方案。 文章分析了版权出口贸易的现状和国外读者对中国图书的需求，并提出发展版权出口贸易的策略。全文分五大部分：第一部分作为研究的基础知识，介绍了关于版权出口贸易的相关概念和发展我国图书版权出口贸易的意义。第二部分是对国内外图书版权出口贸易现状的描述，通过现状发现问题的存在。第三部分通过对学习汉语的留学生进行问卷调查，分析了留学生对中国图书的需求。第四部分结合图书版权出口贸易现状描述和留学生的需求，分析探讨了制约我国版权出口贸易的原因。第五部分则针对第四部分中的制约因素，从宏观、中观、微观层面提出了促进我国图书版权出口贸易发展的策略。
英文摘要：	Recent years, the book copyright exporting trade develops quickly in China. But it is still far behind the importing trade of the book copyright. This situation not only makes it difficult for publishing companies to get profit from copyright management, but also restricts the development of Chinese cultural industry. Further more, it means that Chinese culture hasn't joint into the mainstream of world culture, nor has enough impact to the developing of world culture. As increasing of Chinese comprehensive power, China is becoming the centre of the world attention. But a country with real power should not only be an economy powerful country but also a culture powerful country. To develop our book copyright exporting trade more energetically will make great improvement in Chinese economy growing, build Chinese cultural status in the world and further advance the development of world cultural. However, there are many restrictive complications on Chinese book copyright exporting trade, including complications in both macroscopic level and microcosmic level. These complications complex together, interferes and effects with each other. They are heavily restricting the development of Chinese book copyright exporting trade. Therefore, we should be aware about where the problems are, recognize the relationship between those problems inside and find out a solution. Especially under the contradictive situation that publishing companies locate in a market economy background without following a market economy system, it is necessary to seek multi-aspect ways to develop Chinese book copyright exporting trade for publishing company. This paper focus on how to design a systemic solution for Chinese book copyright exporting trade further development aiming at the existing problems by basing on foreign buyer's market demand. The paper analyses the actuality of copyright exporting trade and the demand of Chinese books from readers oversea, moreover, brings forward the strategy for developing copyright exporting trade. The paper can be summarized into five parts: As the basic knowledge of the research, the first part introduces the related concepts about copyright exporting trade and the significance of developing Chinese book copyright exporting trade. The second part describes the actuality of both Chinese and oversea book copyright exporting trade, and finds out where the problems are through actuality analysis. In the third part, it analyses the demand of Chinese books from students abroad through questionnaire research among the Chinese-study students abroad. The fourth part analyses and discusses the causations restricting the Chinese copyright exporting trade combining with the actuality of book copyright exporting trade and the demand from students abroad. The last part aims at the restrictive complications and puts forward the strategy of improving Chinese book copyright exporting trade development in both macroscopic level and microcosmic level.
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