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论文编号：	5427
作者编号：	2120112427
上传时间：	2013/6/7 20:53:54
中文题目：	北京检测服务业战略群组识别及典型群组战略选择研究
英文题目：	A Study on the Identification of Strategic Groups and Strategic Choice of Typical Group in Beijing Testing Services Sector
指导老师：	杨坤
中文关键字：	战略群组，典型群组，检测服务业
英文关键字：	Strategic Groups, Typical Group, Testing Services Sector
中文摘要：	自Hunt于1972年将“战略群组”的概念引进学术界之后，战略群组，作为介于产宏观业和微观企业之间的中间层次分析工具，为企业和行业的战略研究提供了一个新颖而独特的视角，并被广泛地应用到实践中。战略群组也成为诸多学者研究的课题之一。关于战略群组的研究，学者们大都集中在战略群组的存在性分析、战略群组和企业之间的绩效关系等方面，战略群组的实证研究所选取的行业也大都是发展较成熟的制造业，例如啤酒、医疗等，以高科技服务业为研究对象的几乎空白。 中国的检测服务业相对于发达国家来说具有起步晚、发展快的特点，受到了包括政府在内的各方面的积极支持。但目前，中国检测服务业市场存在着市场规划混乱、检测机构内部管理散乱、检测机构战略模糊等问题，这些问题制约了中国检测服务业的发展。如何理清中国检测服务行业发展战略问题，成为促进检测服务业发展的当务之急。 本文以北京检测服务业为研究对象，识别北京检测服务业的战略群组及分析典型群组的战略选择。围绕这一目的，本文首先利用文献分析法对战略群组及检测服务业相关文献进行梳理，为本文提供理论支撑。随后利用专家访谈法和问卷调查法对北京具有代表性的119家检测服务机构进行问卷调查对北京检测服务业的宏观和产业环境进行了分析，选取了包括战略维度、资源维度等影响检测服务业发展的7个关键划分维度对北京检测服务行业进行了战略群组的划分；最后选取了一个典型战略群组，利用案例分析法和文献分析法等方法分析其发展战略，得出本文相关结论。
英文摘要：	As with the introduction of the concept of "strategic groups" by Hunt in 1972 ,“Strategic Groups”, as an analysis tool between the macro and micro-enterprise level for business and industry strategic research provides an unique perspective and has been widely used in practice. “Strategy Groups” has also become one of the topics studied by many scholars. About strategic groups, scholars mostly focus on the existence of strategic groups, the relationship between strategic groups and business performance. The industries selected by scholars are mostly more mature manufacturing such as beer, medical while high-tech service industry as the object is almost empty. Testing services sector has rapid development speed, late start and positive support of the government in China. These problems that the testing services market in China is unclear and testing organizations have fuzzy strategy and so on, severely restrict the testing services sector in China. It is very important to sort out the testing services sector in China. The thesis has testing services sector in China for strategic analysis from the perspective of the strategic groups. The thesis first sort out the relevant literature on strategic groups and testing services sector. Then this thesis uses expert interviews and questionnaire to survey 119 testing agencies in Beijing. The related literature on the macro and industry environment of testing services are studied in this thesis. On the basis of the literature review, the thesis selects seven strategic dimensions, including the key dimensions of market dimension and the influential factors of testing services, to divide strategic groups into 3 groups. The case for the most typical group is studied to draw the conclusions of the thesis.
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