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论文编号：	5321
作者编号：	2220110453
上传时间：	2013/6/6 14:04:24
中文题目：	烟草企业品牌合作生产项目质量管理研究:以南京（佳品）品牌合作生产项目质量管理为例
英文题目：	Research of the Quality Management in Tobacco Enterprise Brand Cooperative Production Projects：Based on the Quality Management of Nanjing (Jiapin) Brand Cooperative Production Project
指导老师：	焦媛媛
中文关键字：	品牌合作生产;项目质量;项目管理;烟草企业
英文关键字：	Brand cooperative production, Project quality, Project management, Tobacco enterprise
中文摘要：	本文主要是对烟草企业品牌合作生产项目质量管理过程的研究，按照项目流程，对质量管理过程进行分析，总结了在品牌合作生产项目各阶段项目质量管理应采取的方法，为烟草企业在开展品牌合作生产过程中做好质量管理提供解决方法，为烟草企业在品牌合作生产高速发展的同时，减少质量问题的出现，保持合作生产品牌质量稳定，切实保障输出方品牌的良好声誉提供保障，帮助输出企业和输入企业获得良好的社会效益和经济效益。本文的主要结构，首先通过分析烟草企业品牌合作生产项目的特点，明确项目质量管理的目标；然后整理烟草企业品牌合作生产项目的业务流程，分析项目质量形成过程及影响因素，将项目质量管理过程运用到山东中烟-江苏中烟南京（佳品）品牌合作生产项目中，通过项目质量管理实施实例，寻找烟草企业品牌合作生产项目质量管理的模式和方法。研究通过对当前形势下卷烟企业品牌合作生产项目质量管理过程的分析，从项目质量启动、项目质量计划、项目质量保证、项目质量控制以及项目质量终止五个阶段进行研究，探讨卷烟生产企业如何在卷烟品牌合作生产过程中进一步提升项目质量管理能力，保持企业的持续发展和进步。本文主要创新点在于：对品牌合作生产项目的流程进行了识别；结合项目质量管理过程对品牌合作生产项目各阶段的质量管理工作进行了针对性分析；将顾客满意、过程改善、基于事实的管理、授权的绩效应用于品牌合作生产质量管理过程；将品牌合作生产质量管理流程应用于山东中烟南京（佳品）项目，通过实例分析，为研究结论提供了支撑。
英文摘要：	Based on the research of quality management process in tobacco enterprise brand cooperative production project, this paper analyses the quality management process according to the project process, then it makes a conclusion of the method that should be adopted in the different period of quality management in tobacco enterprise brand cooperative production project. It provides the quality management solution during the process of tobacco enterprise brand cooperative production project which helps reducing occurrence of the quality problems while develops the brand cooperative production at top speed. It also maintains the stable quality of brand cooperative production, protects good brand reputation of both senders, and at the same time, helps output and input enterprises gaining good social benefit and economic benefit. Through the analysis of the characteristics of tobacco enterprise brand cooperative production project, clears the goal of project quality management; arranges the business process of the tobacco enterprise brand cooperative production project, analyses the project quality forming process and affecting factors, the project quality management processes was applied to Shandong ZhongYan-Jiangsu ZhongYan Nanjing(Jiapin) brand cooperative production project. This paper is looking for the mode and method of quality management in tobacco enterprise brand cooperative production project through the project quality management implementation instance. Based on the analysis of the quality management process in cigarette brand cooperative production project in the current situation, this paper researches from the five stages, such as, the project quality start, project quality plan, project quality guarantee, project quality control and project quality termination, to explore how can cigarette brand further improving the quality of project management ability during the cooperative process, and keep the enterprise sustainable developing and making progress. The main innovation point of paper lies in: to identify the process of brand cooperative production project; to make a target analysis of quality management process in different stages of brand cooperative production project combined with project quality management process; to apply the customer satisfaction, process improvement, management based on the facts, and authorized performance to the quality management in brand cooperative production process; to apply the process of brand cooperative production to Shandong ZhongYan Nanjing (Jiapin) project. This paper provides the support for the research conclusion through the instance analysis.
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