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| 论文编号： | 5306 | |
| 作者编号： | 2120112926 | |
| 上传时间： | 2013/6/6 11:26:41 | |
| 中文题目： | 我国市政行业引入国际工程企业特许经营模式及竞争机制研究 | |
| 英文题目： | China''s municipal industry lead into the international engineering company Research on franchising business model and competitive mechanism | |
| 指导老师： | 焦媛媛 | |
| 中文关键字： | 市政行业；竞争机制；特许经营模式 | |
| 英文关键字： | Municipal Industry；Competition system；Franchising | |
| 中文摘要： | 随着我国城镇化的发展和全球经济一体化进程的加快，面对国际社会要求我国开放市政行业市场的巨大压力，在我国大力促进企业“走出去”战略的同时，也必然要面对国际工程企业“走进来”的形势变化。固守本土市场的地方保护主义已经不能适应现代资本市场和资源分配的需要，引入国际工程企业合作的趋势不可逆转，在这种趋势下，开放国内市政行业基础设施市场其首要面临的问题就是：国际工程企业准入模式的选择。准入模式的不同不仅影响了国际工程企业对我国市政行业市场经营活动开发和实施的涉入程度，也决定了国际工程企业对我国市政基础设施投资的控制力。同时其带来的竞争机制的改变直接关系到地方政府基础设施的绩效和市政行业发展的成败。市场准入模式选择是一个复杂的系统问题，不仅涉及我国地方经济发展的各种因素，而且还与市政工程行业特点的各种因素相关。因此本文首先对比了所有市场准入模式的特点和市政行业的分类特点后，借鉴国外已成熟运作多年的市政行业基础设施建设模式，确定了以灵活性更为突出的特许经营模式引进国际工程企业。伴随着该模式的引进，原有的国家垄断机制必然发生相应的改变，市场化进程分析显得尤为重要，特许经营模式下的竞争机制必须要重新构建，首先本文对竞争机制的主体、运行方式和流程进行总结和梳理，然后建立了市政行业竞争机制的钻石模型，并对该模型的四个主要因素和两个辅助因素进行了分析和相应构建策略，最后对我国市政行业竞争机制的发展路径提出了合理化建议。 | |
| 英文摘要： | As the global economic integration speeding up, facing the international community requires enormous pressure of opening municipal industry market in our country, promote enterprise "going out" strategy in our country at the same time, also must face the international engineering company "entered" the situation changes. Adhere to local market of local protectionism has already can not adapt to the need of modern capital market and the allocation of resources, introduce international engineering enterprise cooperation trend is irreversible, and under this trend, open the domestic municipal industry infrastructure market, its primary problem is: international engineering enterprise entry mode choice. Access mode has not only affected the international engineering companies of different municipal industry develop and implement marketing activities in China's degree of involvement, also determines the international engineering enterprise in our country municipal infrastructure investment control. At the same time it brings the change of the competition mechanism is directly related to the performance of local government infrastructure and municipal industry development success or failure. Market access mode selection is a complex system problem, not only involving various factors of local economic development in our country, but also the factors related with the characteristics of municipal engineering industry. Therefore all at first, this paper compares the characteristics of market access mode and the classification of the municipal industry characteristics, draw lessons from foreign mature operation mode of municipal infrastructure construction industry for many years, identified by flexibility is more outstanding franchise mode introduced international engineering companies. Along with the introduction of the model, the original state monopoly mechanism will be corresponding change, the marketization process analysis is particularly important, franchising mode competition mechanism must be rebuilt, firstly in this paper, the main body, operation mode and process of the competition mechanism summary and comb, and then a corresponding industry competition mechanism of the diamond model is established, and the model of the four main and two secondary factors are analyzed and the corresponding construction strategy, finally to our country municipal industry the development of competition mechanism path is put forward reasonable Suggestions. | |
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