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论文编号：	5155
作者编号：	2120102480
上传时间：	2013/6/2 1:44:48
中文题目：	基于网络消费的互联网企业盈利模式研究
英文题目：	Research of the Profit Model of Internet Enterprises base on Internet Consumption
指导老师：	张国萍
中文关键字：	网络消费，网络营销，盈利模式，时间消费，货币消费
英文关键字：	internet consumption, internet marketing, profit model, time consumption, monetary consumption
中文摘要：	始于上世纪四十年代末的信息技术把人类引入了第三次技术革命时代，经过近六十年的发展，互联网已经对我们的生活产生了巨大的影响，无论我们购物、上网搜索信息、娱乐游戏还是了解世界学习知识，我们都要通过互联网，它已经对人民的生活产生了举足轻重的作用。随着全球网络技术的发展以及用户数量的增加，互联网与人们生活的联系越加密切，我们可以通过网络了解世界、购物、娱乐，企业也渐渐的认识到互联网对于企业的重要性，网络消费在企业发展中的地位越加重要，由于网络营销特有的优势使得它成为众多商家拓展市场的利器；特别受到经济危机的影响，一些中小企业在出口萎缩的情况下不得不把发展的重点转向内需，传统营销对于中小企业来说成本非常高，一件产品要经过好几个中间商才能销售到客户手中，这无疑就增加了企业的成本；网络营销得天独厚的优势进一步显现出来，成本低廉、中间商少成本低、效率高同时企业也可以面对面的通过网络跟客户保持互动，更加了解客户的所需；网络营销将成为未来企业特别是中小企业市场开发的重点。面对着诸多的品牌、产品和服务，消费者如何选择？企业又如何把自己的产品或服务信息传递给消费者？这就需要一个中间商，它介于消费者与企业之间来连接两者的需求与供给的，这就是网络营销服务提供者，互联网企业依靠提供服务来盈利。 本文在总结以往研究的基础之上，总结分析了几种主要的网络消费模式，并在此基础上进一步分析了网络企业基于网络消费的盈利模式，结合百度和淘宝的网络营销模式以及盈利模式来进一步说明网络消费、网络营销与网络企业的盈利的关系。
英文摘要：	The information technology in the late forty's last century, Which bring the human to the third technology revolution era, after nearly sixty year’s development, the internet affect our life, whether we're shopping, search information, entertainment or learn knowledge, we are accustomed to the internet, it has play a important role to our life . With the development of the global internet technology and the increasing user of the Internet, It is more and more closely with our lives, we can understand the world, shopping, entertainment by the internet. There are many companies pay attention to the important of internet marketing gradually. Internet marketing has many advantages makes it become more and more useful; Especially economic crisis influence many minor enterprises, some minor enterprises had to put their focus on develop domestic market, The cost of traditional marketing is very high to minor enterprises, products sell to the customer must pass several middlemen, it increases the cost of the enterprise undoubtedly; Internet marketing has more advantages low cost, less middlemen, low cost and high efficiency, enterprises can face-to-face with the customer through the internet , The enterprises can understand customers' needs; internet channels will become more and more important to minor enterprises in market development. In the face of many brands, products and services, how to choose? The enterprises how transfer their products or services to consumers? It needs a channel that could connect the demand and supply, it between consumers and company, this is the internet marketing providers which make profit by providing internet services. Based on the summary of previous research, summarizes and analyzes the profit model of several major internet companies, then analysis the profit model of internet based on the internet consumption, It combined with the profit model of Baidu and Taobao.
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