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论文编号：	5128
作者编号：	2220101024
上传时间：	2013/5/29 2:11:51
中文题目：	医院科室的消费者行为激励和科室发展研究——以301医院海南分院微创外科科室为例
英文题目：	The Study of Consumers’ Behavior Motivation and Development of Department of Hospital—In the case of minimally invasive surgical department of 301 hospital
指导老师：	薛有志
中文关键字：	微创外科；消费者激励；科室管理；医院科室
英文关键字：	Minimal invasive surgery；Consumer motivation；Surgical department management； Hospital department
中文摘要：	解放军总医院作为一家国内顶级的三级甲等医院，在三亚设立海南分院具有战略性的意义。 微创外科作为外科手术的新方向，将是301医院海南分院的重要支柱科室。 对于外部环境因素的影响分析，医疗产业长期稳定发展，有助于该医院和科室的可持续化发展。而海南分院的优势在于解放军总医院的高度良好的口碑有助于对于病员的吸引和保留，因此，强力发展重点科室和特色科室是最为重点的目标。同时，从长期的规划来看，从硬件上加强周边设施和交通的建设，从软件上进行特色科室的建设以及人才梯队的建设都是重要的课题。 病人作为消费者，更多关注的是治疗效果和术后的生活质量，解放军总医院海南分院在制订科室发展计划时，应注意在消费者就医前阶段的信息宣传工作，在就医时的专业、认真、负责的治疗态度，以及在就医后的回访跟踪工作。完善服务，提高患者和民众对本院的认可和信赖，从而达到对病人的积极激励效果。 为长期达成对于消费的激励，则必须将微创外科的管理和发展作为一个系统性的工程，科室的战略目标与医院的战略目标相结合，配合专业高效的科室管理和发展规划。同时，人力资源是科室管理重要的决定性因素，人才梯队的建设也是科室长期健康可持续发展的保证。从科室的人力资源管理上，要注重管理、考核，也同样要注重人员的激励。以及长期的人才发展战略和适当的宣传手段，将帮助301医院海南分院以及微创外科科室长期的可持续发展。
英文摘要：	People's Liberation Army General Hospital as a top tertiary hospital built its branch in Sanya, Hainan, it’s a strategic significance. Minimally Invasive Surgery as the new direction of the surgery, and will be an important pillar of the 301 Hospital of Hainan Branch departments. For external environmental factors analysis, long-term and stable development of the medical industry will help the hospital continuously develop. The advantage is that the good reputation. Therefore, a strong development of key departments and specialty departments is the most focused goals. At the same time, from the long-term planning point of view, through the development of hardware and the construction of facilities and transportation, it will help to hospital to contain more patients. Also, the management and development of the minimal invasive surgery department will also be the key target. Patients as consumers pay more attention to the therapeutic effects and postoperative quality of life, the Hainan Branch of PLA General Hospital will provide the most professional medical treatment and responsible attitude for the patient. Perfect service is also required to improve the recognition and trust of patients and the public. These positive efforts will motivate the patients to choose the treatment of this hospital. To fulfill the target of long-term consumer motivation, the management and development of minimally invasive surgery is a systematic project, a combination of the department's strategic goals and the strategic goals of the hospital, with the professional and efficient management of the departments. Further, human resources are important determinants of department management, construction of sections of the long-term health of the talent that guarantee sustainable development. It is necessary to focus on the management, assessment, and also focus on staff incentives, as well as long-term talent development strategy will help 301 hospital and the long-term sustainable development of minimally invasive surgical department.
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