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论文编号：	5119
作者编号：	2220110875
上传时间：	2013/5/27 20:58:53
中文题目：	北京文化硅谷运营模式创新研究
英文题目：	Innovative research on the Business Model for Beijing Culture Silicon Valley
指导老师：	韩德昌
中文关键字：	北京文化硅谷； 北京文化硅谷； 组织架构；运营模式创新评价体系研究
英文关键字：	Beijing Silicon Valley culture; Organizational structure; Business Model Innovation; Research Evaluation System
中文摘要：	文化科技融合产生的社会经济效益已成为提升国家综合国力和国际竞争力的重要组成部分。根据我国文化科技发展战略需求，探索文化科技融合创新产业模式，论文就北京文化硅谷项目运营模式进行深入研究，提出了具有实践应用价值的文化科技产业园区运营机制创新和评测体系。 论文运用组织管理学和产业集群发展基础理论，详细阐述了北京文化硅谷的战略定位、组织架构、运营模式和效果评价体系。具体包括：第一，详细阐述了北京文化硅谷的定位于构建运营创新体系，吸引文化科技人才汇聚文化硅谷，利用人类文明资源，创意设计人们易于理解文化精品和个性化服务。第二，综合分析了文化硅谷的聚集效应、品牌效应，阐述了构建文化科技产品创新研发及信息化基础支撑环境建设。第三，研究提出了北京文化硅谷个性化体验式创新消费运营模式和运营效果评价体系架构。 论文研究将理论与实践应用相结合，阐述了北京文化硅谷运营模式，构建了北京文化硅谷组织架构和科学运营模式，构建了运营效果评价体系，具有实践指导价值。
英文摘要：	The culture of science and technology integration of the social and economic benefits has become an important part of improving the comprehensive national strength and international competitiveness. According to the demand of the culture of science and technology development strategy of our country, explore innovation mode of cultural integration of science and technology, the paper conducts an in-depth research on the Beijing Culture Silicon Valley project operation mode, presents the practical application value of the cultural industry of science and Technology Park operation mechanism innovation and evaluation system. The organization management and the development of industrial clusters theory, describes in detail the evaluation system of strategic positioning, Beijing Silicon Valley cultural organization structure, operation mode and effect. Specific include: first, elaborated the Beijing Culture Silicon Valley located in the construction of operating system of innovation, attract the culture of science and technology talents culture in Silicon Valley, using the resources of human civilization, creative design people easy to understand a culture of quality and personalized service. Second, a comprehensive analysis of the agglomeration effect, cultural Silicon Valley brand effect, and discusses the establishment of cultural and technological product innovation and development and the basic information supporting environment construction. Third, research and put forward the culture of Beijing Silicon Valley personalized experience evaluation system innovation consumption operation mode and operation effect. Thesis combine theory with practice, elaborated the Beijing Silicon Valley cultural operation mode, build Beijing Silicon Valley Cultural Organization and scientific operation mode, establish an evaluation system operation effect, has practical guidance value.
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