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论文编号：	5112
作者编号：	2220101046
上传时间：	2013/5/27 17:31:30
中文题目：	医院文化体系的构建研究
英文题目：	Study on the system construction of hospital culture
指导老师：	张永强
中文关键字：	医院文化 文化体系 301医院
英文关键字：	cultural system hospital culture 301 hospital
中文摘要：	摘 要 医院文化是其精神文化、管理文化、服务文化和物质文化的总称：①精神文化是医院的灵魂，决定了医院外在的精神气质；②物质文化是基础，奠定了医院服务的物质技术基础；③管理文化是保证，建立了医院运行的规则体系；④服务文化是核心，先进的服务文化决定了医院的服务产能，也是医院赢得顾客和市场竞争优势地位的关键。精神文化产生于管理文化和服务文化，但又高于管理文化和服务文化。 医院文化的每一种形态都具有三个层面，一是观念层面，是指人的思想、哲学和理念，是无形的；二是操作层面，是人们认识、把握或应用某种客观规律必须遵从的规则；三是表现层面，是文化的具体表现或作用结果。 文化管理是竞争制胜的法宝，事业常青的基石。医院文化管理的目的是提高全员文化自觉性，建立共同价值观，形成强大软实力。文化管理的真谛在于将先进文化“内化”到全员的灵魂深处，从而激发出全员强大的精神力量和无限潜能，推动医院持续发展，创立恒久品牌，这就是医院文化管理的最高境界。 医院文化决定了医院形象，医院形象又对医院文化有一定的反作用。医院创建和发展过程中，在其精神文化、管理文化、服务文化和物质文化长期共同作用下，向外部反射出来的独特气质、医德医风、管理风格、技术水平和综合实力等就是医院形象的综合体现。 总之，文化管理就是要对医院文化进行系统思考，整体策划，挖掘提炼，传承创新，形成明确的完整的富有自身特色和时代特点的文化管理体系，使医院的知名度、美誉度和品牌得到全方位的提升。
英文摘要：	Abstract Hospital culture is its spirit culture, and management culture, and service culture and material culture of collectively: ① spirit culture is Hospital of soul, decided has hospital external of spirit temperament; ② material culture is based, lay has hospital service of material technology based; ③ management culture is guarantee, established has hospital run of rules system; ④ service culture is core, advanced of service culture decided has Hospital of service capacity, is hospital won looked and market competition advantage status of key. Spiritual culture management culture and service culture, but higher than the management culture and service culture. Hospital culture and each form has three levels, including the concept, practice and performance dimensions. ① culture of core layer for "road", is refers to people of thought, and philosophy and concept, is intangible of, belonging to concept level; ② middle-tier is "operation", is people awareness, and grasp or application a species objective law must comply with of rules, belonging to operation level; ③ most outer is "line", is culture of specific performance or role results, belonging to performance level. Cultural management is a magic weapon for winning the competition, cornerstone Evergreen. Hospital culture management aims to improve staff culture consciousness, establishing common values, form a powerful soft power. Advanced culture is the essence of cultural management "internalized" to the full in her soul, so as to foster the full strong spiritual power and unlimited potential to promote the hospital sustainable development, created enduring brands, this is the highest level of hospital cultural management. Hospital culture determines the image of a hospital, hospitals and the image of hospital culture has a certain reaction. Hospitals in the creation and development process, in their spiritual culture, management culture, service culture and material culture under long-term, outside reflected the unique temperament, medical ethics, management style, skill level and comprehensive embodiment of comprehensive strength, and so is the image of a hospital. In short, cultural management is systematic thinking of hospital culture, overall planning, mining extraction, heritage and innovation, clear the full rich in their own features and characteristics of the cultural management system, the hospital's visibility, reputation and brand with a full range of upgrade.
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