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论文编号：	5082
作者编号：	2220091913
上传时间：	2013/5/24 17:38:34
中文题目：	锋尚视觉公司发展规划研究
英文题目：	Study about development plan of Tianjin Topmost Vision Culture Group
指导老师：	白长虹 教授
中文关键字：	文化产业公司；创意产业
英文关键字：	Cultural Industries Corporation; Creative Industry
中文摘要：	在我国，文化产业是社会生产力发展的必然产物，是随着中国社会主义市场经济的逐步完善和现代生产方式的不断进步而发展起来的新兴产业。文化产业是具有精神性娱乐性的文化产品的生产、流通、消费活动。然而，随着社会的发展，当前文化产业涌现出诸多问题，业务发展的方式相对粗放低端，知识、创造力得不到尊重，行业整体水平越做越低直至企业衰亡。而且，产品与服务的人文内涵单调不丰厚，感召力不强，难以引发持久的关注度，自主创新力明显缺乏。所以，探讨一个完善的文化产业发展模式十分必要。天津市锋尚视觉文化发展有限公司（以下简称“锋尚视觉”）立足于文化产业在文化产品和服务领域进行经营活动，以“影视制作、展览馆博物馆建设、整合营销活动策划”为主营的三大业务板块。成立于2000年的锋尚视觉历经十余载的风雨历程缘起于文化特色基因、成长于文化营养土壤，当前发展壮大于繁荣的文化产业时代大潮中，逐步实现自身的价值，在同行中站稳脚。与此同时，锋尚视觉发展面临一些风险问题，亟待解决。本文采用理论与实际案例相结合的方法，在文化大发展大繁荣的时代背景下，对锋尚视觉发展运行模式进行了系统分析与研究。首先对锋尚视觉过往成绩，以及当前现状和面临的风险进行分析。重点分析了锋尚视觉三大主营业务的发展模式，结合公司本部以及两个分公司的运营项目进行了细致研究，融合文化产业相关理论知识，提出问题并进行了试探性思考。引入新型文化产业发展模式，笔者建议锋尚视觉要注意以下几点：取得行业相关资质，树立权威形象；大力引进专业人才，提升竞争实力；制定有效的经营策略,实现企业快速发展。
英文摘要：	In our country, the cultural industry is the inevitable outcome of the development of social productive forces. It is as new industry with the gradual improvement of China's socialist market economy and the continuous advancement of modern production methods. Cultural industry involves the spirit of entertaining cultural production, circulation and consumption activities. However, with the development of society, the cultural industry has many problems, the way relatively extensive low-end business development, knowledge and creativity are not respected, the overall level of the industry is getting low until the business decline and fall. Moreover, the cultural connotation of the products and services monotonous rich, the appeal is not strong, difficult to lead to long-lasting attention, the apparent lack of force of independent innovation. So, explore the cultural industries development model is necessary. Tianjin Topmost Vision Culture Development Co., Ltd. (from now on , shorted as " Topmost Vision ") is based on the cultural industries from operating activities in the field of cultural products and services to the film and television production, exhibition halls museum building, integrated marketing planning activities for the main the three major business segments. Topmost Vision was established in 2000, more than ten years of ups and downs, originated in the cultural characteristics of genes, grew up in the cultural and nutritional soil to grow and develop in a thriving cultural industry trend of the times, and gradually realizes the value of their own, long future. Topmost Vision faces some risk of problems, waiting to be solved. In this paper, combining the theory and practice research methods, cultural development and prosperity in the context of the times, a systematic analysis and research on Topmost Vision development operation mode, including Topmost Vision historical results, as well as the current status and the risks faced by analysis. Topmost Vision model of development of the three main business headquarters and two branch operation projects were studied in detail, the integration of theoretical knowledge of the cultural industry, with questions asked and exploratory thinking. Introduction of new cultural industry development mode, this article suggests the Topmost Vision to note the following: Get industry-relevant qualifications, and establish the image of authority; vigorously the introduction of professionals and enhance its competitiveness; develop effective business strategies to achieve the rapid development of enterprises.
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