联系我们

论文查询结果	返回搜索

论文编号：	5079
作者编号：	2220110797
上传时间：	2013/5/24 14:50:35
中文题目：	美珂美公司时尚珠宝供应链管理研究
英文题目：	My-mcom fashion jewelry supply chain management research
指导老师：	吴晓云
中文关键字：	珠宝行业 供应链 电子商务 业务流程
英文关键字：	Jewelry industry, supply chain, E-commerce, work flow
中文摘要：	美珂美时尚珠宝网，是珠宝B2C垂直电子商务。中国的电子商务发展迅猛，相对其他领域，与发达国家差距甚小。电子商务发展以来，已经经过了B2B、C2C和B2C阶段，随着网购市场的迅速发展，垂直电子商务从市场细分、品牌认知等方面，越来越赢得消费者青睐。服装、图书、奢侈品、鞋类等都有了垂直电子商务的强势品牌，美珂美时尚珠宝电子商务就是要打造时尚珠宝垂直电子商务领域的领军品牌。随着中国人均收入的提高，消费需求也在不断扩张。在温饱问题解决后，消费者对时尚的需求越来越强烈，我国的珠宝首饰行业在2010年销售总额达到2500亿元，同比增长13.64%。珠宝业和电子商务的迅速发展，决定了美珂美时尚珠宝项目有巨大的市场空间。美珂美时尚珠宝根据对客户的调研和分析，制定了打造时尚、低价、保真的珠宝快时尚电商。围绕时尚、低价和保真，美珂美通过后台的供应链整合，充分利用互联网特色和前台友好的人机互动，从总部北京辐射全国市场，实现美珂美时尚珠宝电子商务的战略目标。信息技术为供应链整合提供了高效、智能的方法。美珂美对传统的珠宝供应链进行重新打造，用革命性的新供应链管理模式来确保了美珂美的战略目标实现。信息技术的支撑，使得美珂美超前的供应链管理系统更强大，更有保障。互联网技术，已经从WEB1.0到了WEB2.0，并且在向WEB3.0发展。人们获取信息渠道和生活习惯等都收到了信息技术的巨大影响。美珂美基于传播学、信息技术和市场营销等交叉学科的融合，抓住WEB3.0和新技术机遇，使得自身的传播成本大幅度降低的同时，传播更为广泛，也更为精准，进一步巩固美珂美的战略目标。大数据时代，美珂美充分重视了数据对企业的基于，不但用数据打通前后端的管理，加快前后端反应速度，而且打造大数据驱动的商业智能化管理，使得美珂美的战略优势增加了护城河。本文通过美珂美先进的供应链整合、BI商业智能和对WEB3.0的充分利用，来提高美珂美时尚珠宝在市场上的竞争力，以及通过强大的网络技术来迅速拓展市场。
英文摘要：	My-mcom fashion website is the B2C vertical e-commerce of jewelry. E-commerce is developing fast in China. Compared with other fields, China’ e-commerce is gaining a relatively small gap with developed countries. E-commerce has been developing from B2B,C2C to B2C. With the rapid development of online shopping market, vertical e-commerce is winning an increasing number of consumers in market segmentation and brand awareness. Clothes, books, shoes and luxury have built the leading brand in vertical e-commerce and the purpose of My-mcom fashion jewelry is to build the leading brand in vertical e-commerce of fashion jewelry field. With the improvement of China's per capita income, consumer demand is constantly expanding. Consumers want to be more fashion after they resolving the problem of food. China's jewelry industry sales reached 250 billion yuan in 2010, an increase of 13.64%. My-mcom fashion jewelry items have a huge market space because of the rapid development of the jewelry industry and e-commerce. Based on the customer research and analysis, they created a stylish, low-cost, genuine fast fashion jewelry electricity supplier. To achieve their strategic objectives, they did background supply chain integration from the headquarters to the national market and used the internet features and good human-computer interaction on the stage. Information technology provides an efficient and intelligent method for the consolidation of supply chain. MCOM transformed the traditional supply chain with a revolutionary management model to ensue the achievement of its strategic goal. Thanks to the support of information technology, MCOM has accomplished an advanced supply chain management system which is more formidable and sustainable. Advanced form WEB1.0 to WEB2.0, the Internet technology is approaching WEB3.0. Information technology has a significant impact on the way of obtain information and way of living. Based on the integration of media and communication, information technology and marketing, MCOM is making use of WEB3.0 and new technology to minimize its disseminating costs and make its scope of publicity wider and more accurate. As a result, MCOM could further consolidate its strategic goal. In the era of big data, MCOM attaches great importance to data. It not only connects its management of front-end and rear-end with data, accelerated their respective speed, but also established a intelligent management driven by big data, thus enhanced MCOM’s strategic superiority. Based on the description of MCOM’s advanced consolidation of supply chain, BI intelligent business and the utility of WEB3.0, this paper seeks to enhance the competitiveness of MCOM in the jewelry market, as well as expand its market share through powerful Internet technology.
查看全文：	预览  下载(下载需要进行登录)