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| 论文编号： | 5045 | |
| 作者编号： | 2220110836 | |
| 上传时间： | 2013/5/20 16:32:12 | |
| 中文题目： | 航天工程公司服务开发与运营策略研究 | |
| 英文题目： | Study on Service Development and Operation of Aerospace Long March Chemistry Engineering Co., Ltd | |
| 指导老师： | 张金成 | |
| 中文关键字： | 服务开发及服务运营；EPC服务；BOO服务；备品备件及售后服务 | |
| 英文关键字： | service development and operation, EPC service, BOO service, spare parts and after sale service | |
| 中文摘要： | 航天长征化学工程股份有限公司以坚持自主创新，不断研发新的洁净煤气化技术保持核心竞争力，巩固航天煤气化技术的市场品牌和领先地位为发展目标。在当前全球经济形势低迷和煤化工行业竞争日趋激烈的形势下，竞争对手的不断成长也给公司未来的发展带来很大压力，为确保公司发展愿景“国际一流专业化工程公司”的早日实现，需要积极应对行业形势和国家产业政策变化带来的影响、挑战和变革，在保持持续技术创新的同时，运营服务的创新和开发就成为实现组织目标的不二选择。本文首先分析了公司所处煤化工行业的发展情况，市场情况和竞争的格局，提出了实现公司组织目标亟待解决的问题是公司服务开发及运营策略。并通过系统识别，针对EPC总承包服务开发、售后维保体系服务开发、BOO模式服务开发三个方面，按照服务开发供应关系理论进行了市场定位的识别，并按照新服务开发NSD开发理论提出了相应的开发策略。最后以服务开发研究为基础，分析了EPC总承包服务开发、售后维保体系服务开发、BOO模式服务开发三个研究方向的组织体系建立、服务要素控制、风险识别与控制，提出了相应的管理和运营策略。 | |
| 英文摘要： | Aerospace Long March Chemistry Engineering Co., Ltd (CECO) makes the development goals by keeping competitive power with self-dependent innovation，continually researching and developing in coal pressurized gasification technology and confirming the market brand and leadership of Aerospace coal gasification technology. It brings big stress to our future development that the competitors are growing faster and faster under the terrain of global economy slump and the aboil competition in coal chemical industry. We should face the effects, challenges and changes actively to make sure that our vision of development “Building up International First-class Professional Engineering Company” will come true early. We shouldn’t only focus on the innovation of technology but also the operation service to realize the goals of our company. Firstly, the text analyses the development of coal chemical industry, market information and the situation of competition. It brings forward the urgent problems that affect the realization of our organization goal. The answer is the strategy on service development and operation. Secondly, under system identification, we try to realize the marketing orientation following the theory of service development and supply relationship. The EPC service development, after sale service system service development and the BOO service development are the important points that the text comprise. Then it puts forward corresponding exploitive strategy under the development theory of NSD. Thirdly, we base on the research of service development, analyze the buildup of organized system, service factors controlling and risk identification and control under the direction of the EPC service development, after sale service system service development and the BOO service development, and then we bring forward the corresponding strategy of management and operation. | |
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