联系我们

论文查询结果	返回搜索

论文编号：	5021
作者编号：	2220091922
上传时间：	2013/2/27 10:22:48
中文题目：	沃特地源公司合同能源管理营销策略研究
英文题目：	Studies on the Marketing Strategy of Energy Management Contract of Water GSHP
指导老师：	张永强
中文关键字：	沃特地源 合同能源 营销策略
英文关键字：	Water GSHP Energy management contract Marketing strategy;
中文摘要：	合同能源管理(EMC)是指节能服务公司(EMCo)与客户签订节能服务合同，为客户提供包括：能源审计、项目设计、项目融资、设备采购、工程实施、安装调试、人员培训、节能量确认和保证等一整套的节能服务，并从客户进行节能改造获得的节能效益中收回投资和取得利润的一种商业运作模式。在EMC模式下接受公司的客户不需要承担节能实施的资金，还可以获取EMC公司提供的设备。本文在研究过程中主要采用了理论研究方法和案例研究方法相结合的方法，在理论研究方法上，本文通过对地源热泵营销管理与合同能源管理理论的查阅，了解了该行业国内外当前的研究现状，并通过对合同能源管理的理论分析，指出了合同能源营销管理在项目中的任务和内容。在案例研究方面，本文通过对沃特地源公司的调查分析，对沃特地源的营销管理合同能源管理中的价值进行了实证分析，期望为合同能源管理的营销管理策略研究提供参考。本文研究分为五个部分，本文的研究遵循如下框架：第一章为绪论部分，指出了本文的研究目的和意义、国内外研究现状以及研究内容和研究方法；第二章给出了地源热泵行业合同能源管理的相关理论基础，包括地源热泵、合同能源管理相关的基本理论；第三章分析了沃特地源合同能源管理环境，指出了目前沃特地源合同能源管理的营销管理现状及问题；第四章为沃特地源合同能源管理营销策略的选择与实施，指出了沃特地源的营销策略选择及策略实施保障；最后一章为结论，总结了本文的研究内容，并给出了未来展望。
英文摘要：	Energy management contract (EMC) means the energy saving service contract signed between an energy management company (EMCo) and a consumer, and the EMCo provides the consumer a complete set of services, including the auditing of energy, project design, project financing, equipment purchase, project implementation, installation and adjusting, personnel training, confirmation and guarantee of the quantity of energy saving, etc. It is a business operation mode by which the EMCo recoveries the investment and acquires profit from the result of energy saving through the innovation of the energy saving project of the consumer. According to EMC mode, the consumer who has signed the contract with the EMCo not only needn’t provide the funds for the implementation of energy saving project but can get equipments provided by the EMCo. In the course of research, this thesis combines the theory study method with case study method. In theory, the researcher refers to the theory on marketing and management of the ground source heat pump (GSHP) and on energy management contract, and gains an insight into the current research status of the industry both at home and abroad. Through theoretic analysis of energy management contract, the paper elucidates the tasks and contents of marketing management in the project. In terms of case study, through investigation and analysis of Water GSHP, it makes an empirical analysis of the value of marketing management in the energy management contract of Water GSHP, hoping to provide some reference for marketing management in energy management contract. This thesis divides into five parts or chapters, and the research work follows the following framework. Chapter one, Introduction, covers the goal and meaning of this study, current research status of the industry both at home and abroad, and research contents and methods; Chapter two presents the related theoretical basis concerning energy management contract in GSHP industry, including the related basic theory concerning GSHP and energy management contract; Chapter three discusses the energy management contract environment of Water GSHP, pointing out the current status and issues of the marketing management in energy management contract of Water GSHP; Chapter four involves the selection and implementation of the marketing strategy of energy management contract of Water GSHP; and the final Chapter, Conclusions, sums up the research contents of this paper and makes a prospect of the future development.
查看全文：	预览  下载(下载需要进行登录)