联系我们

论文查询结果	返回搜索

论文编号：	4988
作者编号：	2220100987
上传时间：	2013/2/26 15:03:50
中文题目：	天津滨海农村商业银行公司业务拓展策略研究
英文题目：	The Expansion Strategy Analysis of Tianjin Binhai Rural Commercial Bank
指导老师：	张永强
中文关键字：	天津滨海农村商业银行 拓展策略 公司业务
英文关键字：	Tianjin Binhai rural commercial bank ,Business development strategy, Company’ sbusiness
中文摘要：	2005年天津滨海新区被列入“十一五”规划并纳入国家发展战略，成为国家重点支持，开发开放的国家级新区。为配合滨海新区发展，为区内提供优质金融服务，2007年底滨海银行组建成立，成为首家总部坐落于滨海新区的具有独立法人资格的新型股份制银行。天津滨海农村商业银行历经近四年的发展，整体资产及利润规模得到了较大提升。但是在经历了快速发展之后，目前也遭遇到了发展瓶颈，主要体现在客户结构不合理、存款结构单一、存款增长乏力、业务产品种类匮乏等方面。此次论文的主要目的及意义在于以占银行核心地位的公司业务拓展策略的研究，来推进解决滨海银行在客户结构、存款结构、发展动力、以及产品线方面的发展提升。同时推动风险控制、人力资源、营销体系、系统平台等方面的提升改造。面对日趋复杂的外部环境挑战和内部压力，天津滨海农村商业银行如何选择一条新型的发展战略，才能在未来激烈的竞争中立于不败之地，避免被边缘化，这不仅是一个理论问题，更是一个严肃的现实选择。本文共分为五章，第一章着重介绍了论文的研究背景、意义以及方法和内容。第二章对天津滨海农村商业银行拓展公司业务的经营环境进行了分析。着重介绍了天津滨海农村商业银行概况，并对天津滨海农村商业银行主要业务运营情况和天津滨海农村商业银行公司业务的地位进行了介绍，分析了天津滨海农村商业银行公司业务发展存在的问题。第三章主要论述了天津滨海农村商业银行公司业务拓展策略的选择，重点研究了如何拓展公司客户、如何扩大市场份额，并最大限度的维护、巩固原有客户资源。第四章着重介绍了天津滨海农村商业银行公司业务拓展策略的实施，通过组建高素质的营销队伍、完善客户关系管理、开展公共关系活动和构建新型银企关系等一系列方法展现了天津滨海农村商业银行公司业务策略拓展目前的实施情况。第五章为结论部分，对全文进行了总结和归纳。
英文摘要：	Tianjin Binhai New Area in 2005 was included in the " Eleventh Five Year Plan " planning and incorporated into national development strategies, as a national key support, development and opening up of national new. With the development of Binhai New Area, for the region to provide quality financial services, the bank established by the end of 2007, becoming the first headquarters is located in the Binhai Tianjin Binhai rural commercial bank after nearly four years of development, the overall scale of assets and profits got bigger promotion. But after the fast development, at present has also encountered the bottleneck of the development, mainly reflected in the client structure unreasonable, deposits, deposit growth is lack of power, single structure of business product categories such as lack of respect. This thesis main purpose and meaning is to account for the bank core business development strategy research, to promote the solution of the coastal bank customer structure, deposit structure, development power, as well as the product line development. While promoting the risk control, human resources, marketing system, system platform, the promotion of transformation.The face of increasingly complex challenge of external environment and internal pressure, the coastal rural commercial bank how to choose a new development strategy, ability is in the competition with intense future remain invincible, avoid being marginalized, this is not only a theoretical problem, but also a serious and realistic choice. The first chapter mainly introduces the research background, the significance as well as the method and content, In the second chapter of Tianjin Binhai rural commercial banks to expand the business operating environment are analyzed. Introduced emphatically the Tianjin Binhai rural commercial bank profiles. And the Tianjin Binhai rural commercial bank the main business operation situation. Analysis problem during the developed of Tianjin Binhai rural commercial bank.In the third chapter of this paper mainly discusses the coastal rural commercial Banking Company business development strategy selection, how to expand the company customers, how to expand the market share, and to maximize the maintenance, the consolidation of the existing customer resources. The fourth chapter introduces the coastal rural commercial Banking Company business strategy to expand the implementation, Through the establishment of high-quality marketing team, improve customer relationship management, conduct public relations activities and the construction of a new relationship between banks and enterprises and a series of methods to show the coastal rural commercial Banking Company business strategy to expand the current implementation situation.The fifth part is the summary and conclusion,.
查看全文：	预览  下载(下载需要进行登录)