联系我们

论文查询结果	返回搜索

论文编号：	4964
作者编号：	2220110915
上传时间：	2013/2/25 9:16:10
中文题目：	西藏易贡茶场发展战略研究
英文题目：	A Study on the Ownership Structure Evolution of Chinese Private Limited Liability Company
指导老师：	柳茂平
中文关键字：	易贡茶场 茶业 竞争战略 政府决策
英文关键字：	Yigong Tea Plantation, Tea Bnsiness, Competitive Strategy, Government Decision
中文摘要：	易贡茶场是一家地处西藏林芝地区的国营单位，是我国欠发达地区茶产业的微观主体，由于种种原因，目前在生存和发展中存在较大困难。如何利用现代经营管理理论，并结合企业实际，解决上述困难，具有重要实际意义。针对易贡茶场发展的研究，不仅为微观茶产业的经营发展提供指导性建议和意见，更重要的是配合我国西部大开发战略，为扶持西部欠发达地区企业发展，促进民族团结作出重要贡献，具有特殊价值和意义。如何增强易贡茶产业的竞争力已经是个迫在眉睫的问题了。本文旨在探讨如何提升易贡茶产业竞争力的问题。本文对我国茶场与易贡茶场的发展与现状，从产业现状、市场特征、发展方向、存在问题和发展趋势等进行综合分析；对易贡茶场面临的发展机遇和挑战进行深刻且客观的分析。在易贡茶业发展战略上，笔者首先阐述了易贡茶场发展战略的前景、目标和战略意义，同时对产品市场定位、档次定位、品牌定位、销售网络与促销、宣传定位、公关行为等区域竞争力的影响因素进行逐一分析,给出以茶业为焦点战略的对策，指出易贡茶业提升区域竞争力的最有效途径，从而形成易贡茶业以区域协调为导向的相关战略对策，以便西藏有关行政单位及其它企业在今后的经营中进行借鉴并作出有效对策。同时，也可以对国内其他茶企业的战略选择起到一定的参考和借鉴作用。
英文摘要：	The Yigong tea plantation is a state-owned-enterprise located in the Linzhi area of Tibet, which is one of the microeconomic subjects in China's less- developed-regions of the tea industry. Due to various reasons, its survival and development has confronted a lot of difficulties. Thus, the research which focus on how to combine modern management theory with actual business management behavior to resolve these contradictions has important practical significance. The research for the Yigong tea plantation development provides not only guidance and suggestions for business development of the tea industry in the micro scope, but also makes significant contribution for supporting enterprise development of the less-developed western regions and promoting national unity in line with China's western development strategy. It has been an imminent problem for enhancing the Yigong tea industry's competitiveness. So this thesis aims at how to improve the competitiveness of the Yigong tea industry, compares its development and and current status with domestic tea plantations, analyzes industrial status, market characteristics, development trends and existing problems, and dissects opportunities and challenges for the Yigong tea plantation. The author first sets forth his view on the development strategy of Yigong tea industry concerning the prospects, targets and the importance, analyzes the influencing factors such as market orientation, product object level, brand positioning, sales network and promotional publicity positioning, public relations behavior, and provides the measure of holding the tea industry as the focus, and then suggests the countermove of improving its regional competitiveness in the tea industry, which as a whole forms a strategic measure of regional coordination for the enterprise so as to provide guidance for Tibetan administrative units and related enterprises. At the same time, it can also play as a reference for other domestic tea enterprises.
查看全文：	预览  下载(下载需要进行登录)