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论文编号：	4960
作者编号：	2220091812
上传时间：	2013/2/25 9:12:59
中文题目：	我国电视媒体的文化自觉性缺失及应对策略研究
英文题目：	A Study on the Cultural Consciousness Loss of China’s Television media and the Coping Strategies
指导老师：	齐善鸿
中文关键字：	文化自觉 文化责任 三种话语体系 绿色生态环境
英文关键字：	Cultural consciousness;Cultural responsibility;A trio of discourse systems;Green eco-environment
中文摘要：	在市场竞争激烈的今天，中国电视媒体出现了一些偏差和观念的异化，电视媒介组织为了寻求商业利益最大化越来越失去理性的认知，娱乐之风泛滥就是最好的体现。本文一方面承认当前电视媒体市场竞争的主体地位，但更加强调电视媒体的一种文化责任和担当，指出电视媒体的社会责任不能因祸福而趋避，要用文化自觉地理念对自己的行为进行时时的提醒和指导，或者是在出现偏差时进行及时的矫正。“文化自觉”的概念是社会学家费孝通先生首先提出，并对其深刻的内涵进行了阐述。费老先生的“合而不同，文化自觉”不仅是中国，也是全世界推崇的价值观，对中国电视的现实极具阐释力和震撼力。本文以费孝通先生的“文化自觉”理念为基点，以各家对于文化自觉的多角度分析为蓝本，对电视媒体文化自觉的内涵，缺失及危害，以及电视媒体文化自觉的现实环境和局限进行了分析，同时在这个基础上，结合当下电视媒体实践和成功范例，从意识形态本位回归和话语体系的角度，寻求文化自觉屏障的破解方法。并以广电总局的《关于进一步加强电视上星综合频道节目管理的意见》为信号，对当前电视媒体文化自觉绿色生态环境进行了分析和展望。本文最后得出结论性的看法：文化自觉的意识无时无刻发挥着作用，只是以作用于某个特定的时间节点、特定的事件的形式表现出来，但这些以点点面面的单个行为体现出来的自觉实践最终会形成星星之火可以燎原之势，带动着中国的电视文化朝着健康积极向上的方向发展。
英文摘要：	At a backdrop of fierce market competition, Chinese TV industry is showing signs of moral derail and conceptional alienation by seeking the maximum commercial interests at the cost of rational judgments--a case in point is the rampancy of the entertainment programmes. This article, while recognizing competition as the dominant theme in the current TV industry, stresses the cultural responsibility and commitment that TV media are supposed to assume. It points out that, instead of taking an overwhelming benefit-oriented attitude, TV media should have the cultural consciousness to monitor their deeds and correct any possible wrongdoings timely. "Cultural consciousness", a concept established and elaborated by Chinese socialist Fei Xiaotong, advocates a globally accepted value of "harmony and difference, cultural consciousness" that alerts the status quo of the Chinese TV industry. Based on Fei's "cultural consciousness" and various analyses on it by other scholars, this article tries to analyze the connotation of cultural consciousness in TV media, its absence and the resulting impacts, as well as its situation and obstacles. Meanwhile, citing the practice and successful cases in current TV industry, the article seeks to finds ways to break the barriers of cultural consciousness though the perspectives of the standard regression and discourse system of ideology. It also analyzes and envisages a green and self-disciplined environment for the future of TV industry, as is signaled in a recently released document by the State Administration of Radio, Film, and Television called "On upgrading the management of satellite TV channels". These concludes that cultural consciousness is perpetually and ubiquitously playing a role, though only showing itself at some moments and through certain events. Yet, individual fractions of such conscious practicing are expected to eventually piece themselves together into an integral and enormous force that will empower the healthy development of Chinese TV culture .
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