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论文编号：	4945
作者编号：	2220110623
上传时间：	2013/2/25 8:53:29
中文题目：	睿望实业钢铁贸易企业发展战略研究
英文题目：	Steel Trade Enterprise Development Strategy RuiWang Industrial
指导老师：	王迎军
中文关键字：	钢铁贸易 发展战略 企业发展 经营战略
英文关键字：	Steel trade、Development strategy、Enterprise development 、Business strategy
中文摘要：	目前，随着世界经济环境的剧烈变化，不利因素的积聚以及众多国家政策开始走向紧缩，在当前，货币紧缩政策未改和错综复杂的国内外宏观经济环境下，“多米诺骨牌效应” 再次得到悚目惊心的验证，作为资金需求量庞大的钢铁贸易行业，正面临者巨大的窘境，成本不断上升，企业需求的资金却大幅上涨，融资的需求就更强烈，但在目前现行的金融政策下，钢铁贸易企业已是举步维艰，步步为营。一方面，终端拖款周期延长，企业应收账款积压量大，一些贸易商开始逐步减少或是停止对此类终端供货，另一方面，下游需求疲软，市场销售压力上升，增大企业维持现金流畅度、保证融资渠道的难度，又不得不采取快进快出的运营模式，诸多不利因素纷纷浮出水面，在这个多事之秋市场波动巨大的情况下，钢铁贸易企业将如何发展下去？这不仅需要金融机构的资金扶持，但更需要的，还是高瞻远瞩的目光及长远的战略思想。本文通过对睿望实业钢铁贸易发展战略研究，在国家宏观政策调控下，基于多年在钢铁贸易行业的摸爬滚打，对行业背景介绍、研究的内容和方法，以及睿望实业资源与能力分析，基于公司现状采取的内涵发展战略：品牌规划、管理系统规划、企业文化规划以及人才发展规划战略。结合外延发展战略：创新盈利战略和多元化产业战略，将原先传统模式进行升级，以加强风险防范，把握市场机会，积极寻找，探索、研究新的盈利模式，促进企业的发展，使企业能够在激烈的市场竞争中立于不败之地。
英文摘要：	At present, with the world economy acuteness change of the environment, adverse element accumulation and numerous national policy began to tighten, at present, the monetary tightening policy has not changed and perplexing domestic and international macroeconomic environment, the "Domino effect " again obtain this order was verified as heart, capital demand is huge iron and steel industry and trade, facing the great difficulty, cost rises ceaselessly, enterprise needs the capital has soared, financing demand is more intense, but in the current financial policy, iron and steel trade enterprises is difficult, step by step. On one hand, the terminal default cycle extended, enterprise account receivable backlog, some traders began to gradually reduce or stop to such terminal supply, on the other hand, the downstream demand is fatigued and weak, the market sales pressure rise, increasing enterprises maintain the cash fluency, ensure the channels of financing difficulty, had to take Kuaijinkuaichu operation mode, many unfavorable factors have surfaced, an eventful year in this market fluctuation under huge, iron and steel trade enterprises will be how to develop? This requires not only financial institutions funding support, but more need, or look far ahead from a high plane vision and long-term strategic thinking. This article through to RuiWang industrial iron and steel trade development strategy research, under the national macroscopic policy regulation, based on many years of trade in steel industry veteran, to the industry background, research contents and methods, as well as RuiWang Industrial Resources and capacity analysis, based on the current situation of the company to take connotation development strategy: brand planning、management system planning、 Enterprise culture planning and talent development strategic planning. Combined with extension development strategy: Innovation profit strategy and diversification strategy of industry upgrading, the original traditional mode, in order to strengthen the risk prevention, grasp market opportunity, actively seeking, exploration, research the new profit pattern, promote the development of enterprises, so that enterprises can in the fierce market competition invincible.
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