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论文编号：	4904
作者编号：	2120102406
上传时间：	2012/12/17 16:50:19
中文题目：	GMS公司变革管理研究
英文题目：	The Study of GMS Company Change Management
指导老师：	李季
中文关键字：	变革管理 战略 过程控制
英文关键字：	Change Management Strategy Process Control
中文摘要：	企业变革管理是个久谈不衰的话题，企业在发展的过程中，或者说在与环境变化的互动中难免有经历大大小小，或缓慢或急骤的变革。变革的成败往往影响着企业的长久发展。作为一门没有明显边界的学科，变革管理一直也在实践的需求中发展，以期指导实际的企业变革，迄今尚没有那种理论可以完善地指导所有的企业面临变革话题，度过危机，不断发展。变革管理的要素林林总总，却也难以找到得心应手的理论能让企业在面临变革时，坦然应对，变革给人的印象是“变是死，不变也是死”，可见人们对变革的忐忑。时至今日，变革管理仍然是个具有挑战性的话题。关于变革的理论，虽然还没有能让大家有稳操胜券的信心，但是也对企业改革具有很大的指导意义。本人希望能通过本片文章，思考变革理论和实践中变革管理如何相结合。变革理论分析了很多变革管理关注的因素，企业也各有不同的特点，也许因地制宜地找到适合自己的变革理论组合（不同理论的不同方面，不同侧重）的利用时最好的答案？本人作者在思考这个问题，也希望得到大家的指正。本人在风电企业工作，目前的风电企业，尤其是外资风电面临着史无前例的困难。从早期的外资风电占据主要市场份额到2005年市场份额持平，时至今日外资风电的市场份额被压缩到10%左右。风电行业面临着前所未有的复杂问题，如行业的利益格局问题，风电、水电内部争夺发电并网量的问题，使目前的平均发电小时降低，由此延伸出来的电力行业体制改革问题及具体的技术问题，如风电并网问题及安全性问题。风电外部的宏观环境，乃至国际经济环境。都在加剧风电行业的严峻局势。诸多问题使风电从2011年开始急剧减速，慢下来去解决过去累计的问题。技术问题，体制问题，宏观问题在直接地影响着企业。GMS公司作为一家外资风电，其变革已成必然。本文将在叙述GMS目前的变革进展的基础上，结合经典理论，思考和探讨GMS的变革管理的方向。供大家讨论和交流。
英文摘要：	Change management is a enduring topic, there are full of large or small, repaid or slow change in the development of enterprises. The success or failure of change often effects the long-term development of the enterprises. As a discipline with our obvious boundaries, in practice, change management has also development demand in order to guide the actual business changes, so far, the theory can not yet guide all enterprises that are facing changes perfectly through the crisis. There are numerous elements of change management, but it is difficulty to find the handy theory for enterprises facing change confidently. Change always gives the impression that “change leads dead, no change do the same”, which shows the perturbation when people facing change. Up to now, it is still a challenging topic. As for the theory of change, although it has not make enterprises have full assurance to win changes, but it is great instructive to enterprises. In the paper, we will try to combine the practice with change theory. Change theory extracted many kinds of factors that causes or will affect the success of changes; enterprises also have different conditions, how to match these factors with conditions to find the suitable change way is the main point of this paper. Currently, for wind power equipment manufacturers, especially, foreign wind power equipment manufacturers are facing unprecedented difficult situation. In the early time of wind power equipment industry, foreign manufacturers held major market share, but in 2005, the market share is halved by domestic wind power equipment manufacturers and foreign manufacturers, till now, domestic manufactures hold the major market share, about 90%, and the foreign hold about 10%. The wind power also is facing great complex problems, such as the interest structure between water power, steam power and wind power. Extended by the interest structure problem, the structural reform is being expected, plus the technical problem, such as the LVRT(Low voltage ride through), that are affecting the safety and security of the power grid. Outside macro-environment including globe financial risk is aggravating the severe situation. These problems forced wind power plant to slow down the development speed, then to solve these accumulated problems. GMS Company, as a foreign manufacturer, change is becoming an urgency. This paper will introduce the situation of GMS company and his change strategy, with the support of classic change theory, discuss the change direction and management solution. Hope it can be helpful for the communication on the similar case.
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