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论文编号：	4870
作者编号：	2120102434
上传时间：	2012/12/14 0:20:10
中文题目：	曼隆电梯公司发展战略优化研究
英文题目：	Development Strategy Optimizing Research of Marohn Elevator
指导老师：	薛有志
中文关键字：	曼隆公司，发展战略，战略优化，绿色产品
英文关键字：	Marohn, Development Strategy, Strategy Optimize, Green Product
中文摘要：	阅读本摘要您将了解到，中国是世界最大的电梯市场，同时中国也是世界最大的电梯制造和出口国。作为一个具有100多年发展历史的成熟的传统行业，电梯制造业从原料生产到零部件制造、整机制造，再到国内安装和向国外出口，整个产业链是成熟而完善的。在这样的产业背景下，成立一家新的电梯公司，既面临着机遇，又面临着挑战。首先，作者在论文中对中国和世界电梯行业市场背景进行了分析，也对电梯制造业的竞争进行了分析。中国是世界最大的电梯市场，同时中国也是世界最大的电梯制造和出口国。从产业布局方面，本文作者对我国电梯扶梯整机和零部件的生产分布和竞争情况进行了细致的研究和分析。并以此作为制定公司发展战略的依据之一。在对电梯行业需求趋势及电梯制造业发展趋势分析中，作者通过搜集整理大量的基础数据，并以此作为曼隆公司优化其发展战略的依据之二。曼隆电梯公司基于制定出来的发展战略，对公司内部各方面职能战略进行了分析、决策、制定与实施。策划设计三个主要方面：在生产运营方面，包含运营、物流、质量等职能。在资源保障方面，论述了营销管理、财务筹资和运用、人力资源、信息管理、技术研发等职能战略。在战略支持方面主要研究了公司文化和公共关系。这些职能战略在实施过程中遇到的困难和实施的效果也在论文中有详细分析。曼隆电梯公司发展战略的调整优化方案是基于两个基本输入制定出来的。一是公司中期和长期发展战略，公司长期发展目标定位。另一个输入是内部资源和外部环境的变化。在明确了公司发展战略的意义之后，曼隆公司选择优化适应企业发展的职能战略，以支持发展战略。技术上以科研院校技术力量为依托，研发新产品申请新专利。人力资源方面进行新的人力资源开发和人力资源优化。信息方面引入企业2.0概念，打造电梯超市。质量方面借鉴6SIGMA进行全面改进。论文结尾，作者提出与同行合作的大胆设想。竞争对手公司集中资源、精诚合作对大家都更加有利。因此对曼隆来说，还要对很多潜在的资源继续挖掘、开发和利用。其次，作者建议曼隆公司认真研究十八大决议对中国城市化进程的影响，进而识别其对电梯扶梯行业的影响，以便及时调整和优化发展战略，使曼隆电梯公司在一片红海中继续扬帆远行。
英文摘要：	Reading this abstract you will learn: The biggist elevator marked in the world is China. China has the largest export amout in the world. As developed traditional industry with 100 years history, elevator industry has a thorough industrial chain, which includes raw material, component manufacture, machine produce, installation in local market and export business. Based on this industirla background, found up a new elevator company is an opertunity and also a challenge. Firstly, the author made analysis on the elevator industry marked background in China and the world, and analyzed the contend on elevator manufacture industry. China is the largest elevator market in the world, and China is the world’s largest elevator manufacturer and exporter. From the industrial layout, the author carried out a detailed study and analysis on our elevator and escalator production and distribution on machine and parts. The same time, in the analysis on the elevator industry demand trends and the elevator manufacturing industry trends, the author research s the potential development trend of China elevator use bu finishing a large number of basic data gathering Author considers this is one of the basics to optimize Marohn Company’s development strategy. Marohn analyze, made, developed and implemented the various aspects of company’s internal functional strategies based on the development strategies set for the company. Marohn developed the strategic planning involves three main aspects. They are functional strategies of production operator, resources and support and strategic supporting. Manufacturing operations including supply chain management, manufacturing process management, quality management, facilities and equipment management functions. In the marketing strategy, the author analyzed salse strategy, sales process, sales channel, installation process, installation team, installation channel etc. Regulation and optimizing of Marohn Elevator Company’s development strategy is based on two basically inputs. The first input is the interim and long term development strategy set when Marohn was set up. Marohn aims guided through the build-in products designed to provide a differentiated customer spending habits. Therefore, the authors believe that Marohn corporate strategy optimized input Marohn company’s internal resources and market and industry external environment changes. Based on the two inputs above, Marohn should be chosen to optimize the functional strategies to adapt to enterprise development after clear the significance of the company’s development strategy, and also support the development strategy. The author’s study will focus primarily on technology strategy, human resources strategy, and information strategy and quality optimization. Which technically relying on the technical force and scientific research institutions. In the human resources strategy, Marohn‘s new human resource development and human resource optimization, providing companies with good human capital. Marohn introduced concept of Enterpaise 2.0 in term of information strategy. In quality strategy, drawing DMAIC methodology of 6 SIGMA for overall improvement of products, services and information. Scientific theory to guide practice. Meanwhile, this thesis also analyzed the potential new external risks and proposed countermeasures. At the end of the thesis, the author comes to the conclusion of this study, focus on the analysis of the limitations found in the process of this writing, as well as how to make the next step in the development of strategic optimization will be more favorable for Marohn. Then, the author believes that there are some limitations on the study. Meanwhile, the author also suggest Marohn to study the influence of the Eighteenth Meeting to China’s urbanization. Then the influence to the elevator & escalator industry. So as to adjust and optimize the development strategy on time, then make Marohn elevator company continue to sail a long journey in a Red Sea.
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