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论文编号：	4846
作者编号：	2120102725
上传时间：	2012/12/12 14:29:24
中文题目：	中国房地产企业采购管理研究——以V公司为例
英文题目：	Investigation on Purchase management of Chinese real estate company——Taking V company as an example
指导老师：	齐岳
中文关键字：	房地产 采购管理 供应商 万科
英文关键字：	real estate，purchase management，supplier，Vanke
中文摘要：	随着中国经济的发展，中国房地产行业发展迅速，成为关系国计民生的重要产业。然而，中国房地产企业的采购管理水平还非常低下，严重制约了中国房地产企业的良好发展。这种现象产生的原因很多，包括中国房地产行业发展时间较短、企业重视程度不足、行业情况复杂等原因。采购管理作为现代企业管理的重要组成部分，其在地产企业的建立和完善受到越来越多企业的关注和重视。目前，中国房地产企业的采购管理仍不完善，存在采购流程设计不合理、执行力度不够、采购手法单一等诸多问题，导致采购管理的巨大作用没有得到充分发挥。同时采购管理也是企业提升产品质量、降低成本、提升利润的重要手段。因此，中国房地产企业亟需切实提高采购管理水平，建立一套属于自己的采购管理体系。本文首先阐述了中国房地产企业采购管理水平的发展现状，分析了中国房地产企业的采购管理水平低下的原因和提高采购管理管理水平的必要性；随后，运用先进的供应商管理理论并结合实例说明应如何进行采购供应商管理；然后总结了中国房地产企业制定采购管理策略的5个步骤，并结合着5个步骤分析了万科的采购管理实践。希望本论文能帮助中国的房地产企业切实提高采购管理水平，提高企业的竞争力。
英文摘要：	With the development of economic globalization, the real estate industry of China has developed rapidly and become one of industry which effects the national economy and the people's livelihood. But until now, the level of purchase management in Chinese real estate company is very low. And it leads to bad effect on the development of real estate company. This phenomena cause the result that the development of Chinese real estate company is not good. There are lots of reasons, for example the period of this industry is too short，the company pay not enough attention on purchase management and the industry is so complex. As an important part of modern management theory, the construction of purchase management becomes more and more important in real estate company. At present, purchase management of Chinese real estate is still not perfect. There are many problems, such as the design of purchasing process is unreasonable, the supervision function of purchase management is not fully. This will limit the function of purchase management. At the same time, purchase management is also a key line to advance quality，reduce the cost of company, which directly affects the company’s economic interests. So it is very important to establish the system of purchase management and advance purchase management level. Firstly, the purchase management level of Chinese real estate was analyzed in this paper. Secondly, the reason of phenomenon above and the importance of advance purchase management level was analyzed. Thirdly, the paper expatiates theory of supplier management and show how to process supplier management. Finally, the paper summary 8 steps to constitute purchase management strategy and show the practice of Vanke in purchase management. Hopefully, this paper can provide this paper can provide certain reference value for perfecting the purchase management and enhancing the purchase management in the company of real estate in China.
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