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论文编号：	4842
作者编号：	2120102459
上传时间：	2012/12/12 13:28:21
中文题目：	集成电路KT公司客户服务营销战略研究
英文题目：	Integrate circuit KT Co. Customer Service Research on the Marketing Strategy
指导老师：	吴晓云
中文关键字：	集成电路，集成电路量测设备，客户服务，服务营销战略
英文关键字：	integrated circuits, integrated circuit measurement equipment, customer service, service marketing strategy
中文摘要：	伴随信息及网络技术的快速进步，消费类电子产品已经成为人类生活中的必不可少的一部分，集成电路工业产业已成为人类社会的基础，在工业行业中，集成电路技术也已成为人类社会发展的主要驱动力之一。自20世纪80年代以来，三十年间，中国集成电路产业的电路设计，晶圆加工，测量和测试四个方面进展迅速。中国集成电路市场成为全世界集成电路量测设备供应商最主要的争夺目标市场。目前，外资企业垄断中国的集成电路量测设备市场，而作为仍主要经营低端小份额的市场国内企业则仍处于起步阶段。认识KT公司，它是世界上最大的综合性电路测量设备供应商，业务和服务营销策略和顾客服务管理是它重点，介绍了成立于1976年的KT美国在30年内由1万美元开始到最后巨大成功的关键因素，分析了KT公司的客户服务管理改进方案和建议及存在的问题。同时，本文对KT公司所在的集成电路量测设备产业以及集成电路产业发展有竞争力的情况做了介绍，并分析、总结市场规律和发展的方向。此外，本文介绍了中国集成电路产业的产业格局和发展现状，展示了中国集成电路量测产业的快速发展势头和巨大潜力。希望这篇文章可以帮助加深对集成电路产业和市场的了解，对测量集成电路行业的企业，特别是国内半导体量测设备企业在发展的早期阶段，能够提供参考。
英文摘要：	Accompanied by the rapid advances in information and network technology and consumer electronics products has become indispensable to human life, the IC industry has become the foundation of human society in the industrial industries, integrated circuit technology has also become a human social development andone of the major driving force. To three decades since the 1980s, China's IC industry of circuit design, wafer processing, measurement and testing of four rapid progress, China's IC market has become the worldwide integrated circuit measurement equipment suppliers The most important competition for the target market. Currently, foreign-funded enterprises monopoly IC measurement equipment market in China, the domestic enterprises is still in its infancy, mainly engaged in low-end small share of the market. Analysis KT Corporation, the world's largest integrated circuit measurement equipment supplier to business and service marketing strategy and customer service management focus, the show was established in 1976 the KT the U.S. in 30 years by ten thousand the dollar started the final huge success the key factor, existing problems and KT company places customer service management improvement program and recommendations. Meanwhile, the location of KT's integrated circuit measurement equipment industry as well as the entire IC industry development, make a presentation and analysis of competitive conditions, and the laws of the market and the development of the direction analyzed. In addition, this paper introduces Chinese integrated circuit industry to industry pattern and development status, showing momentum and huge potential for the rapid development of China's IC measurement industry ground. I hope this article can help deepen IC industry and market understanding and integrated circuit measurement industry enterprises in particular provide valuable ground reference for domestic semiconductor metrology equipment companies in the early stages of development land.
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