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论文编号：	4835
作者编号：	2120102435
上传时间：	2012/12/12 10:20:19
中文题目：	NC公司基于电子商务环境供应链计划管理优化研究
英文题目：	NC Company Research in Supply Chain Planning Management under Ebusiness Environment
指导老师：	石鉴
中文关键字：	电子商务；制造业；供应链计划管理
英文关键字：	Ebusiness; Manufacturing business; Supply Chain Planning
中文摘要：	微软创始人比尔?盖茨曾经说过：“21世纪要么电子商务，要么无商可务。”当我们步入21世纪，随着科技的进步和管理思想的发展，全球已然置身于一个网络经济时代，电子商务已经跟随比尔?盖茨预言的脚步成为当今社会不可或缺的一种商务活动形式，电子商务高速迅猛的发展迫使大多数传统行业要以新的视角去审视自己在商务活动发展中所处的位置及其未来发展方向，特别是被视为国民经济命脉的制造业，必须要为适应这种环境变迁做出相应调整，使其自身更能快速、高效、灵活的响应满足来自市场多样性的需求，以避免被市场所淘汰。供应链是维系制造型企业正常运转的生命线，制造业中受电子商务影响最大的是供应链，这样一种趋势需要制造型企业拥有一个响应快速、管理柔性的供应链来满足，企业之间的竞争也在一定程度上演变成为供应链的竞争。计划是管理之源，供应链计划管理在整个供应链中起着重要作用，本文着眼于电子商务环境下制造业供应链计划管理，首先论述了电子商务对供应链和供应链计划管理带来的影响，阐述了供应链计划管理的相关理论和发展研究现状，分析了制造型企业NC公司现行供应链计划管理中存在的问题和实施优化管理的可行性，并利用电子商务环境的特点，从战略层和运作层两个角度，由宏观到微观，由内部供应链向全供应链，提出基于电子商务环境的供应链计划管理的优化方案，并提出方案实施过程要点和效果检验方法。希望本文可以解决NC公司现实供应链计划管理中存在的问题，并对于处在同样情境下的企业有借鉴意义。
英文摘要：	“E-business or out of business in 21st century” , said by Bill Gates, the founder of Microsoft. With the development of technology and the improvement of management, the whole world has already been in a network economy era since the beginning of 21st century. E-business is viewed as a necessary activity of business. In order to satisfy the requirement of the change of the market, the traditional industry need to analyze the situation and also change their strategy accordingly. Especially in manufacturing business which is regarded as lifeline of the national economy. Supply Chain is the key factor to keep manufacturing corporation in operation which is influenced by E-business greatly. It’s necessary to build a fast respond and flexible Supply Chain in manufacturing corporation, and it has changed competition from between the companies to the Supply chain. The plan is the source of management. Supply Chain Planning is very important for the whole Supply Chain. The thesis focuses on SCP which is affected by E-business greatly. First of all, the author introduces the influence from E-business environment upon SCM and SCP, and introduces the theory and development of SCP. And then, the author analyzes the problem of SCP management in NC company, and testify the feasibility through SWOT. After that, the author presents a solution both in Strategy and Operations for SCP management under E-business environment. Finally, the author raises the key points and the way to testify the solution. The author hope the problem of SCP management in NC company can be solved by the thesis. And hope the paper has reference for some corporation which faced the same problem.
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