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论文编号：	472
作者编号：	2120062310
上传时间：	2008/12/17 16:05:04
中文题目：	我国中小企业国际市场开拓策略研
英文题目：	The Study on Strategies for Ch
指导老师：	韩经纶
中文关键字：	中小企业;国际市场;开拓策略
英文关键字：	Small and medium-sized enterpr
中文摘要：	中国已进入后WTO时期，积极实施“走出去”战略是中国企业培育国际竞争力的必由之路。中小企业是我国企业的主体，在国民经济和产业链中发挥重要的作用，随着经济全球化趋势的加强和中国市场化进程的加快，国内中小企业也不可避免地面临“走出去”的问题。目前我国的中小企业尚处于国际化的初步阶段，如何加快我国中小企业跨国经营的步伐是个值得关注和认真研究的问题，本文研究的目的即是探讨我国中小企业如何实施国际市场开拓问题。 目前国内外学者对跨国经营的研究主要侧重于大企业，对中小企业的关注则主要集中在中小企业在国内的发展问题上，专门研究中小企业跨国经营的还比较少。随着经济全球化程度的不断加深，国内市场逐渐国际化，中国中小企业面临着前所未有的国际竞争压力。在这种情况下，中国中小企业要解决的不是要不要参与国际竞争的问题，而是如何应对挑战的问题，因此关注中小企业海外开拓问题对有效的实施 “走出去”开放战略具有重要的意义。 本文通过查阅了大量数据和资料，主要运用理论分析、比较分析、系统分析等综合性研究方法，对我国中小企业海外市场开拓经营策略问题进行了一定程度的理论和现实探索。首先对有关中小企业跨国经营的中外理论文献进行了回顾，然后在全面分析我国中小企业海外开拓背景、发展现状及存在诸种问题的前提下，站在全球化的高度，对当前我国中小企业海外开拓的区域选择问题和进入模式方面进行了一定程度的探讨， 最后针对企业面对的困境和问题在宏观、中观、微观三个层面分别提出了相应措施和建议。本文的研究为相关职能部门的政策制定提供决策依据，对指导我国中小企业进行海外市场开拓也有一定的参考价值。 关键词：中小企业 国际市场 开拓策略
英文摘要：	As China entered post-WTO era，Chinese enterprises have no choices but to implement “Go-Out Policy” to achieve global competitiveness. Small and medium-sized enterprises (SMEs) are growing into the main bodies among the economic structure. Chinese SMEs have been playing more important role in national economy and sector chain than ever. With the constant intensification of the economic globalization and the acceleration of the marketization，domestic SMEs are confronted with “Go-Out” problem. At present，SMEs in China are still at an initial stage of internationalization. How to speed up the process of Chinese SMEs’ multinational operation is an important issue and worth while paying more attention and studying. The purpose of this thesis is to explore how to develope international market in terms of SMEs in China. At present，the study by Scholars at home and abroad mainly focuses on the Big and Middle-size enterprises as far as multinational operation is concerned. In terms of SMEs，more attention is paid to their development at home rather than multinational operation with the deepening of economic globalization and internationalization of the domestic market gradually. In China，SMEs are facing unprecedented pressure from international competitors. Under this circumstances，SMEs in China need to know more on how to cope with the challenge rather than focusing on whether participating global competition or not. The thesis tends to explore the suitable market development strategy on SMEs in China in the view of theory and practice. The thesis is written on the basis of referring to a huge amount of data and literatures and applying the integrated and complex study method including pure theoretical analysis，comparative analysis and systematic analysis，etc. In terms of the structure of the thesis，1st part mainly reviews the domestic and foreign theory and literature on SMEs multinational operation. 2nd part mainly analyzes the background，present status and issues in the vision of globalization and explores，to a degree，how to choose initial areas and entry mode when SMEs in China prepare to enter into global competition. The last part gives the relative solutions and suggestions on difficulties and issues SMEs are facing from the angle of macro，micro and mid-scale studies. The conclusions of the thesis can be applied to decision-making support for policy makers in some functional institutions concerned. It can also be referred to a guidance when SMEs in China set to develope the oversea market. Key words: Small and medium-sized enterprises International market Development strategy
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