联系我们

论文查询结果	返回搜索

论文编号：	4664
作者编号：	2120102451
上传时间：	2012/12/9 8:34:42
中文题目：	基于供应链管理的嘉吉公司生产运营管理研究
英文题目：	Studies of production & operation of Cargill in view of Supply Chain Management
指导老师：	李勇建
中文关键字：	供应链管理 SWOT分析 竞争优势 客户管理
英文关键字：	Supply chain management, SWOT analysis, competitive advantage, customer management
中文摘要：	随着经济的高速发展，市场竞争愈发激烈。企业之间的竞争已经逐渐超越了企业的界限，向着供应链之间的竞争发展。为此，企业必须放弃以往的注重以产品为中心的传统经营理念转向以客户为中心，以及时满足客户个性化、定制化的需求为目标的经营思路，积极地促进供应链的形成和有效管理。充分发挥供应链的整体优势，增强竞争力。并且有效利用自身资源、发挥自身优势，在与供应链内各个成员的竞争合作中争取主动，在推动供应链高效运转的过程中起到主导作用。在传统经营思维的惯性作用下，处于供应链核心企业上游的供应商往往是处于被动接受管理的状态。 本文的案例公司正是处于供应链上游供应商的位置，通过积极推动以下游客户为核心的供应链管理体系的建设，并在此过程中充分利用自身优势资源在供应链管理实施中获得竞争优势。本文通过对公司的现状分析，发现目前公司经营活动中存在的问题，即由外部市场原因造成的原料供应、需求淡旺季差异大的问题和由内部原因管理造成的销售预测不准与客户结构不合理的问题。并针对所发现的问题对公司进行SWOT分析。而后，根据SWOT分析的结果和所选定的战略组合对问题的根本原因进行挖掘，最终给出有针对性的解决方案，即充分利用自身优势资源稳定原料供应与拓展产品应用领域；通过调整内部结构来解决销售预测不准的问题；通过巩固现有市场份额并逐步开发潜在客户来解决客户结构不合理所带来的问题。本文的创新点在于从供应商的视角来看待供应链管理，以及供应链内部的竞争问题。并利用SWOT分析工具对公司现状进行分析，发现问题。进而有针对性地提出解决方案。通过本文的分析研究，能够对案例公司的经营管理起到一定的指导作用，并为同样处于供应链上游的企业提供借鉴。
英文摘要：	Market competition has intensified due to rapid economic development. Competition between companies has also expanded to include their supply chains. For this reason, companies must abandon their traditional product-oriented business philosophy to a customer-oriented approach. Companies must work actively to create and effectively manage supply chains to satisfy the customers’ demand for personalization and customization. Companies must leverage their overall supply chain advantages, effectively manage their resources, and realize their unique strengths to gain the competitive edge. It is only then that companies can take the lead in the competition against other members of the supply chain and take control of the supply chain while optimizing performance. In the traditional business model, upstream suppliers of the core enterprises in a supply chain usually take a passive role. The company analyzed in this paper was an upstream supplier in the supply chain. By actively promoting the establishment of a supply chain management system based around downstream customers, the company was able to use their own strengths and resources to secure a competitive advantage within supply chain management. The author analyzed the current condition of the company and found that the difficulties faced by the company included external market factors such as the supply of raw materials and differing levels of demand between peak and off-peak seasons. Internal factors were also present, including inaccurate sales prediction due to management issues and an unbalanced customer structure. A SWOT analysis was conducted after an inspection of the company. The results of SWOT analysis and the chosen strategic approach were used to analyze the root cause of the problems. Finally, targeted solutions were devised that used the company's own resources to stabilize the supply of raw materials and expand the range of product applications. Adjustments to the internal structure were also made to solve the problem of unreliable sales predictions. Finally, by consolidating existing markets and developing new, potential customers, the problems relating to the unbalanced customer structure were solved. The novel point that this paper seeks to emphasize is that competitive problems with the supply chain and competition within the supply should be considered from a supplier's perspective. Using SWOT analysis stools, companies can analyze their current situation and indentify problems. A solution can then be devised that is specific to the problem. The analysis and research in this study will serve as a useful guide for local companies and a model for other businesses in the upper reaches of the supply chain.
查看全文：	预览  下载(下载需要进行登录)