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论文编号：	4658
作者编号：	2120082490
上传时间：	2012/12/7 23:41:36
中文题目：	D企业创业决策及影响因素分析
英文题目：	The Analysis of the Decision and Its Influence Factor during the Entrepreneurial Process of D Enterprise
指导老师：	任兵
中文关键字：	创业 创业过程视角 决策理论 效果推理
英文关键字：	Entrepreneurship, Entrepreneurship Process, Decision Theory, Effectuation
中文摘要：	摘 要 “危机”一词可以理解为“危险”与“机会”并存，是旧时期的危险，也是新时期的机会。2008年金融危机席卷全球，至今仍余波未息，解决各国发展危机和瓶颈的最好办法就是创新和创业，只有通过创新和创业为社会创造真正的价值，世界经济才能真正走出衰退，进入新的增长阶段。市场是经济发展的基础，创新是解决危机的关键，而创业则是人民在市场中进行创新和创造价值的实践活动。这一点对于处于经济转型期的中国尤为重要，因此研究创业者创业活动的规律，帮助更多的人了解创业，参与到创业中，以及进行更加成功有效的创业活动具有极大的现实意义。 本文基于创业是一个过程，以及管理过程就是决策过程的理论视角，介绍了一个真实的创业企业从前身到成立和发展的案例，旨在找出创业者在创业过程中做出各种决策的内在逻辑，更好地了解创业决策如何影响创业活动，以便帮助创业者们更好地把控“决策活动”这个关键的行为，提高决策质量，增强企业的生存能力和发展前景。 本文分析了D企业不同阶段中，其创业者在不确定性条件下的几次重要决策，揭示了这样一个事实，即在创业决策中效果推理和因果逻辑两种元素同时存在，并且以某种逻辑进行互动。文章不仅分析了D企业的外部环境，发展对策，而且着重分析了影响创业者决策的几个主要因素：创业者弹性、创业者资源整合能力，和创业者学习能力（包括两种涵义），创造性地提出了一个模型以描述各因素对创业决策的作用方向，同时还提出了“学习型个人”、旅游行业“微笑曲线”等一些新理论。 文章分为五部分：第一章为绪论，阐明了研究的背景、目的和意义，提出了问题；第二章为理论综述，回顾了与创业、创业者、创业过程、创业决策、组织、战略等相关的理论；第三章为案例介绍，明晰地介绍了D企业从前身到成立、发展的过程；第四章为案例分析，是本文的核心章节，分别从外部环境、决策、和影响因素三个方面对案例进行了详细分析，并提出了自己的观点；第五章为结论，总结和提炼了文章观点，并指出了本研究的若干创新之处。
英文摘要：	Abstract The “crisis” can be considered as “crisis and opportunity” which means that the crisis of the old era and the opportunity for the new. The World Economic Crisis which started in 2008 is still keeping the turbulence now and entrepreneurship is the best way to solve this problem. Market is the base of economy, creation is the key of getting out of the crisis, and entrepreneurship is the real action of the two above. Only when we create the real wealthy by innovating and entrepreneurship, the world economic can get out of the recession and go back to the new increase. This point is extraordinarily important for China. So studying the regular of entrepreneurship process, helping more people understanding it, engaging in it and doing better business will has great practical value. This thesis is based on that the entrepreneurship is a process, and that the management is the process of making decision. It presents a real case of the process of the new enterprise established and developed, and tries to find the inner logic of how the entrepreneur makes those decisions, in order to understand how decisions affect entrepreneurship actions better, as well as helping entrepreneurs control this critical action, make it more efficient, and improve the surviving ability and better future of their companies. This thesis analyses several key decisions under the uncertainties in different period of the company development. It reveals such fact that Effectuation and Casual logic, these two elements, are both existing in the entrepreneurship decision process and interactive by some kind of ways. The thesis seriously analyses not only the outer environment, company strategies, but also the main factors of entrepreneurship decision: flexibility, resource integration ability, and the learning ability (which contains two meanings). In this thesis, a new model is creatively established to describe the dimensions by which the factors affect the entrepreneurship decision, and presents some new theories such as “The Learning Individual” and “Smile Curve” in tourism market. The thesis consists of five chapters: The first chapter is a preamble. It introduces of the background, purpose, and value of this research, and presents the research subject. The second chapter consists of related theories of entrepreneurship, entrepreneur, entrepreneurial process, decision of entrepreneurship, organization, and strategy. The third chapter presents the real case which clearly describes the whole process from establishing to developing of D Enterprise. The forth chapter is the core part of this thesis. It analyses the case from such aspect, outside environment, decision and influence factor. The fifth chapter is the conclusion which summarizes and refines the words before, presents the achievement and the innovation, and gives us the point which is needed for the future research.
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