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论文编号：	4622
作者编号：	2220101105
上传时间：	2012/9/19 17:24:03
中文题目：	六味斋公司发展战略的选择与实施研究
英文题目：	Research on development strategic selection and implementation in Liuweizhai company
指导老师：	王迎军
中文关键字：	关键词：食品企业；战略管理；公司战略
英文关键字：	Key words:Food enterprises; Strategic management; Corporate strategy
中文摘要：	二十一世纪，中国的企业将加入全球经济一体化的浪潮，进入全面竞争的时代。食品企业作为制造业中的一员，兼具制约传统企业发展的共性和个性问题。自古以来就有“民以食为天”这一说法，这就决定了食品工业的独特地位。改革开放30多年以来，食品业取得了巨大的成就，但是总体水平仍然比较低，特别是与其他发达国家相比还是有很大差距的，比如：整个食品产业结构不合理；食品企业总体来说规模比较小，生产集中度不够高；产业正处在成熟时期，产品同质化现象比较严重；企业竞争非常激烈；由于成本压力，部分企业甚至出现了以牺牲消费者健康、利益为代价的恶性潜规则现象。 因此，怎样提升竞争力,如何进行有效的战略管理是六味斋公司急需解决的问题。本文共分为五章：第一章为绪论，介绍选题背景和研究意义、逻辑思路以及相关理论的概述。主要从国内主要战略实践、国内主要理论研究、企业战略的必要性以及战略和相关概念的阐述三方面进行分析。结合中国中小型食品企业的实际情况，阐述了中国企业战略管理的发展过程及趋势展望。第二章为六味斋公司发展环境分析。第三章为六味斋公司发展战略的选择，主要从六味斋前期战略管理问题分析、制定战略的原则及公司战略定位、六味斋发展战略的分解等方面进行了详细论述。第四章为六味斋公司发展战略的实施。从建立目标管理体系、目标管理的实施、发展战略的实施措施等方面进行了分析研究。第五章为结论。
英文摘要：	Twenty-first century, enterprises in China will join in the wave of global economic integration, into the era of full competition. Food companies as a member of manufacturing, both common and individual problems that restrict the development of traditional enterprises. Since ancient times, there is a saying of "food is the most important of people", which determines the unique position of the food industry. More than 30 years of reform and opening up, the food industry has made great achievements, but the overall level is still relatively low, especially compared with other developed countries, there are still a big gap, such as: the entire food industry structure is irrational; food enterprise overall The relatively small size, the production concentration is not high enough; industry is in the mature stage of product homogeneity is more serious; enterprise is very competitive; due to cost pressures, some companies even at the expense of consumer health, the expense of the interests of the vicious the phenomenon of hidden rules. Therefore, to enhance competitiveness, and how effective strategic management of the food business is the urgent problem of the taiyuan liuweizhai company. This article is divided into five chapters: the first chapter is the introduction to introduce the research background and significance, logical thinking and an overview of the theory. From the main strategy practice, the main theoretical research, corporate strategy and strategic necessity and related concepts described in three areas for analysis. Combined with the actual situation of Chinese small and medium enterprises on the strategic management of the development process of Chinese enterprises and Prospects. Chapter II Liuweizhai companies to develop environmental analysis. Chapter III of the strategic choice development of Liuweizhai company, mainly from the early Liuweizhai strategic management problem analysis, strategy development principle, Liuweizhai, choice of development strategy are discussed in detail. Chapter Liuweizhai company development strategy implementation. Were analyzed in terms of target management system, implementation of management by objectives, development strategy, the implementation of measures.
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