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论文编号：	4610
作者编号：	2220101090
上传时间：	2012/9/19 16:49:59
中文题目：	天津脐带血造血干细胞库发展战略研究
英文题目：	Research on Marketing Strategy of Tianjin of umbilical cord blood stem cell bank
指导老师：	张永强
中文关键字：	关键词：脐带血造血干细胞、 脐带血造血干细胞库产业 、干细胞库发展战略
英文关键字：	Key Words：Umbilical cord blood stem cells, Umbilical cord blood stem cell bank industry, Stem cell bank development strategy
中文摘要：	天津市脐带血造血干细胞库是卫生部首批批准设置并通过执业验收的脐带血库之一。该库在国内首创了自体脐血储存，并创建公共储存与自体储存相结合模式，自2001年成立以来，经过10余年的发展，已经发展成为世界上规模最大的干细胞库之一，在储存数量、处理能力、洁净等级以及室内环境控制等方面均居领先水平，为中国乃至全世界脐带血干胞库的建设提供了示范和标准。相对于日新月异的脐带血干细胞库行业快速发展态势，我国目前的脐带血干细胞库的行业管理相关政策已经严重制约了整个行业的发展的需要，产生了诸如整体规划、行业政策、资金来源等多个方面的问题。同时，不在卫生部规划脐带血干细胞库设置范围内的一些省份，也在积极申报建设新的脐带血干细胞库，并成为新一轮的投资热点和社会公众焦点，呈现出良莠不齐的局面。面对如此严峻的竞争形势，天津市脐带血干细胞库亟需设计和实施有效的发展战略以适应市场变化和市场需求，从而实现可持续发展。本论文共分六章：第一章绪论，主要阐述了论文的研究背景与研究意义、研究方法与内容；第二章回顾了相关理论基础，包括脐带血与脐带血干细胞库相关概念，以及战略分析相关工具，为本论文研究提供理论支持；第三章对国际脐带血干细胞库发展现状、国内脐带血干细胞库发展现状及存在问题、产业政策等方面进行了分析；第四章对天津市脐带血干细胞库进行了SWOT分析，在此基础上提出了天津市脐带血干细胞库的发展战略；第五章阐述了天津市脐带血干细胞库发展战略的实施对策；第六章是结论，对本论文研究的成果进行概括总结。本文的创新点在于：从理论与实际相结合的角度，系统研究了我国脐带血造血干细胞库的行业背景，阐述了天津市建设脐带血干细胞库的发展战略，并从可操作的层面提出了天津市建设脐带血干细胞库发展战略的实施对策，目的在于全面提升天津市脐带血干细胞库的市场竞争力，实现可持续发展。
英文摘要：	Tianjin of umbilical cord blood stem cell bank is the first batch of the Ministry of Health of The Pepole’s Republic of China approved the setting and through the practice of the cord blood bank acceptance. The bank since its establishment in 2001, after more than 10 years of development, has become the world's largest stem cells bank, In storage, processing capacity, cleanliness and indoor environmental control, ranking the leading level, for China and the world of umbilical cord blood stem cell bank construction provides demonstration and standard. To change rapidly in the cord blood stem cell bank industry rapid development, our country's current umbilical cord blood stem cell bank industry management policies have seriously restricted the development of the whole industry needs, produced such as overall planning unreasonable, industry policy lags behind relatively, funding sources planning multiple aspects of the controversy. At the same time, not in the Ministry of health planning and cord blood stem cell bank is set within the scope of some provinces, are actively declare the building of new umbilical cord blood stem cell bank, and become a new round of investment and public focus, showing the uneven, some good and some bad situation. In the face of such a severe competition situation, Tianjin of umbilical cord blood stem cell bank needs to design and implement effective marketing strategies to adapt to changes in the market and the market demand. This paper is divided into six chapters. The first chapter the introduction, mainly expounds the research background and significance, the research content and research framework. The second chapter reviews the related theory, including umbilical cord blood and cord blood stem cell bank knowledge, strategic analysis, SWOT analysis method, the thesis provides the theoretical support; Chapter 3 including of the international umbilical cord blood stem cells Library development present situation, the umbilical cord blood stem cell bank development present situation and the existence question, industrial policy and other aspects of the analysis; The fourth chapter of the Tianjin of umbilical cord blood stem cell bank was analyzed by SWOT, clear the bank development strategy direction; Chapter 5 describes the bank development strategy thinking and countermeasure analysis; Chapter 6 conclusion, review articles in the context of research and the subsequent research prospected. This paper is the innovation points, analyses the China's umbilical cord blood stem cell bank industry background. Elaborated Tianjin of umbilical cord blood stem cell bank development strategy, and from the operational levels by Tianjin city construction of umbilical cord blood stem cell bank development strategy countermeasures to enhance the city of Tianjin, umbilical cord blood stem cell bank market competition ability, realize sustainable development.
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