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论文编号：	4601
作者编号：	2220100788
上传时间：	2012/9/19 16:38:04
中文题目：	中法地质服务公司运营成本控制策略研究
英文题目：	The research of operating costs control strategy of China-France Bohai Geoservices Company Limited.
指导老师：	张金成
中文关键字：	关键词：石油技术服务 运营成本 成本控制
英文关键字：	Key words: Oilfield technical service; Operating cost; Cost control
中文摘要：	当今社会，在市场竞争日趋激烈的经济环境下，企业为了获得生存和发展空间，提高核心竞争力，必须对运营成本进行深入分析，对企业生产及服务链的各个环节的成本进行有效控制，从战略高度认识企业的运营决策。从某种程度上说，现代企业间的竞争已经转化为企业运营成本之间的竞争，这就要求我们运用成本管理的理论与方法，深入分析运营成本的构成及成因，制定成本控制策略，降低成本，从而提高企业经济效益，最终使企业在激烈的市场竞争中立于不败之地。 21世纪，随着全球工业化程度的日益提高，工业生产对石油的依赖程度越来越高，国内外石油公司不断加大勘探开发力度。伴随着石油行业蓬勃发展的是高成本投入。随着石油行业国际化程度的日益提高，我国的石油服务公司已经开始与众多国外公司短兵相接，中法地质服务公司作为中海油下属的专业技术服务公司，要想在激烈的竞争环境中谋求生存和发展，必须更加注重成本管理，突出效能原则，加快提升企业的市场竞争力。本文紧密结合中法地质服务公司成本控制实例，在相关理论的指导下，对企业成本控制策略进行了理论与实际相结合的阐释。本文研究问题主要集中在管理成本、材料成本及人工成本控制策略研究，通过对相关理论的回顾以及对中法地质服务公司发展状况、内外部竞争压力及成本管理中存在的问题进行剖析，推导出中法地质服务公司成本控制策略，给出切实可行的解决方案。本文的创新点在于摈弃了以往成本控制的单一思维模式，综合考虑企业内外部环境因素对运营成本的影响，从战略发展和全面成本管理的角度对成本控制策略进行论述。论述的过程中，将人和制度建设作为成本控制手段的最佳切入点，研究提出了对企业成本控制操作实际有指导意义的思路。
英文摘要：	In order to improve the competitive strength in the current intensifying market competition, enterprises have to conduct deep analysis of operating costs and effective control of the costs of production and their service chain; and strategically realize their operating decisions. To some extent, competition between modern enterprises is the competition in operating costs. The enterprises are required to use relevant theories and methods of cost management to deeply analyze the cost composition and causes and develop proper cost control strategies to reduce the cost, increase benefit and be successful in the intense market competition. In 21st century, with the enhancing global industrialization, industrial production has become more dependent on petroleum. Domestic and foreign petroleum companies are inputting more investment on exploration and exploitation. Along with the petroleum industry is the high operating cost. Petroleum technical service companies in China have participated in competition with many foreign companies. As a professional technical service company affiliated to CNOOC, CFBGC must pay more attention to cost management and efficiency principles, improve its market competitive power rapidly. This article explains the cost control strategies of CFBGC under the guidance of relevant cost management theories. This article mainly focuses on research of strategies for management cost, material cost and labor cost control. It summarizes strategies for cost management by reviewing relevant theories and analyzing the development status of CFBGC, based on competition status and the existing problems, and provides practical resolutions. The innovation points of this article is that it abandon the previous single thinking mode of the cost control, and comprehensive consider the influence of the operation cost by the internal and external environment factors, discussed the cost control strategies from the strategic development and overall cost management points. In this article, person and system construction as the best means of cost control point, the research presents the realistic significance thoughts to guide the enterprise actual cost control.
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