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论文编号：	4554
作者编号：	2220100722
上传时间：	2012/9/18 14:31:40
中文题目：	北新建材顶端战略及其实施策略研究
英文题目：	The research of BNBM top strategy and its implement tactics
指导老师：	王迎军
中文关键字：	关键词：战略 顶端战略 顶端优势 新型建材 管理创新
英文关键字：	Key words: strategy, apical strategy, apical dominance, management innovation
中文摘要：	在经济全球化、市场竞争日趋激烈的今天，企业的发展面临着更多的风险和挑战。市场竞争是永远无法避免的，在激烈的竞争中，如何使企业受到的竞争压力最小但同时得到高于行业平均水平的利润？那就是站在行业的最前列，获取顶端优势，将竞争对手远远地甩在身后。改革开放30多年来，在中国这片热土上诞生了一大批优秀的企业和企业家，他们从最初的创业阶段发展到成长、成熟阶段，已不满足于简单的创立企业和维持企业生存的状态，而是致力于追求企业的长远发展，他们希望将企业做成百年乃至千年老店。因此，他们会不断提出这样的问题：如何才能使企业持续发展下去？企业到底需要什么才能在快速多变的市场环境中游刃有余？作为中国新型建材行业的领军企业，为全面实现“为人类居住、生活和建设提供健康、环保、安全、高品质的建材产品和服务”的愿景目标，将公司尽快做大做强，北新集团建材股份有限公司（简称北新建材）于2004年至今进行了一系列变革，通过公司战略梳理、行业并购重组、内部机构调整、资源整合、品牌建设、技术创新等手段进行管理创新，建立了自身的顶端优势，顶端战略成效显著：公司核心产品石膏板业务规模从2004年北京的2条生产线、4500万平米规模发展到2010年底全国的43条生产线、10亿平米，亚洲第一；北新建材荣登“中国500最具价值品牌”，位居第87位，名列综合性建材行业第一，品牌价值达93.21亿元；在没有新增资本金投入的情况下，公司经营业绩连续六年保持30%左右的持续稳健增长；先后摘取3个中国名牌产品、2个中国驰名商标殊荣；2010年荣获“全国五一劳动奖状”；2010年成为全球唯一蝉联“全球石膏行业年度公司”的企业。 本文以顶端战略、顶端优势为理论基础，以北新建材为实例，综合运用理论分析与案例分析相结合，在总结与借鉴西方战略管理理论精华的基础上，结合国内学者的研究和创新，通过剖析企业实现跨越式发展的原因，得出顶端战略对于企业发展的重要性。本文的创新之处在于将顶端战略与企业管理创新有机结合起来，通过对北新建材在新型建材行业实施顶端战略所取得的巨大成就的分析，为其它行业中具有领军企业潜质的企业提供了一套可以借鉴的方法。
英文摘要：	On the backdrop of economical globalization, market competence becomes more and more fierce; companies have to face a lot of risks and challenges on the road to development. Market competence is inevitable and how to face the least competence and meanwhile gain more profits than industrial average level? The answer is to be in the leading position of the industry, get apical dominance and to leave key competitors far behind. Till now, China’s opening up and reform has 30 years’ history. In the past 30 years, a lot of excellent companies and entrepreneurs have appeared. They start the business and then develop the business to mature. They are not satisfied by starting business, maintaining business, but are dedicated to pursuing the long term development of the business in the hope that the company can be Century-old Company or even Millennium-old Company. As a result, they ask such questions from tome to time: how to ensure the sustained development of the company? What does the company need to be skillful in the rapid growth and continuous updating market? As the leader of new building materials industry in China, Beijing New Building Materials Public Limited Company (“BNBM” for short) carried out a series of reforms in 2004 in the aim to realize the object “supply healthy, environmental friendly, safe and high quality building materials and services for human residing, living and construction”. Through the measures of strategy carding, merger and acquisition, adjustment of internal structure, resource integration, brand construction, technology innovation etc, BNBM established its own apical dominance and the apical strategy got tremendous results. The business scale of the core product gypsum board has increased from 45 million square meters with 2 production lines in 2003 to 1 billion square meters with 43 production lines in 2010, ranking the No.1 in Asia. BNBM has been awarded China Top 500 brand, ranking No.87, the first among comprehensive building materials industry with a brand value of 9.321 billion RMB. With no new capital investment, the business of BNBM increases by 30% for 6 consecutive years and has been awarded China Top Brand for 3 times, Chine Well-known Brand for twice, National May Day Labor Award in 2010and was the first company to be awarded Gypsum Company of the year for two consecutive years. Apical strategy and apical dominance are the theoretical basis for the present paper. Taking BNBM as an example, through theoretical analysis and case studies, on the basis of strategy management, and combining the research and innovation of domestic scholars, the importance of apical strategy for the development of the company is concluded through analyzing the reasons for companies get leapfrogging development The innovation of the present paper is the innovative combination of apical dominance and company management, and by the analysis of BNBM’s tremendous fruits in carry out apical strategy in new building materials industry, a set of measures are concluded for leading companies in other industries.
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