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论文编号：	4546
作者编号：	2220101106
上传时间：	2012/9/18 10:33:20
中文题目：	基于PPT分析的柳沟村民俗战略研究
英文题目：	strategic study of Liu village Folk tourism based on PPT analysis
指导老师：	张玉利
中文关键字：	PPT战略，民俗旅游，政策，经济预测
英文关键字：	PPT strategy，Folk tourism，Policy，Economic projection
中文摘要：	近年来，第三产业发展十分迅速，作为第三产业的旅游业日益兴起，成为人们的消费对象之一。它的发展情况也关系到我国国民经济的发展，特别是在一些贫困的农村地区，它自身的旅游资源丰富，拥有原始的自然环境，但发展旅游业却缺乏一定的机会和良好的战略政策。近些年来，随着“三农”问题的提出，国家特别关注农村地区的经济发展，从而提出一种帮助贫困地区发展乡村民俗旅游的PPT战略。全文就从国家的总体旅游政策出发，分析近年来针对贫困地区采用的PPT战略的成效，以北京市延庆县柳沟村为典型案例，进行实证分析。全文的研究成果如下：（1）民俗旅游是发展现代旅游业最重要的形式之一。人们在旅游的时候，一般都是依赖当地的民俗文化，通过当地的文化习俗、地方风景特色来吸引游客，用一种全新的文化现象开展民俗旅游。游客会从这种形式的旅游中体验文化所带来的享受，旅游者可以体验不同地区、不同民族、不同风格的旅游活动。这就证明了在国家旅游业总体战略当中，应该重视发展民俗旅游，在贫困地区要找到一条能够带领贫困地区人民脱贫的旅游战略。（2）实证分析北京柳沟村实施PPT战略状况。延庆是北京西北部的卫星县之一，距北京市区70多公里，三面环山一面临水，生态环境优良，拥有众多旅游景点和民俗旅游资源。但经济相对落后，因此政府大力实施PPT（Pro-poor Tourism Partnership，即有利于贫困人口发展的旅游合作）战略带动经济发展。之所以利用该地区进行实证分析，是因为该地区位于北京近郊，地理位置优越，发展民俗旅游的历史较为悠久。国家在该地实施PPT战略后成果显著，在经济、社会等环境方面都有明显的改善，通过五力模型分析该地的竞争环境，通过SWOT战略分析,将PPT战略与柳沟村的内外部环境结合起来看清优势缺陷，解释PPT战略的可行性，同时对存在的问题做出探讨。（3）由小及大，将PPT战略推广到国家角度。对柳沟村进行实证分析发现，我国很多乡村地区拥有和柳沟村类似的案例，这些地区在实施PPT战略也有可行性，并且也都面临一些问题。
英文摘要：	In recent years，the whole tertiary industry has flourished. With the rapid developing of tourism in our country, it has become one of people's consumption objects. The development of tourism is related to the development of our national economy in some poor rural areas, which has rich tourist resources and good natural environment, but the development of tourism is the lack of appropriate opportunity and good strategic policy. In recent years，as the "three rural issues" puts forward, government pay special attention to the economic development of rural areas, and then puts forward the PPT strategy to help the poor rural regions in the development of folk tourism. The paper based on National tourism policy, anglicizing the result of PPT strategy which has been used for poor areas and studying on demonstration of a typical case which goes on in Liu Village, Yanqing County, Beijing .The research results of the full text as follows: (1)Folk tourism is one of the most important forms for modern tourism development.Folk tourism generally relies on local folk culture，attracting tourists with the local culture and the local landscape features，and is developed by a new culture phenomenon. Visitors experience enjoyment which is brought by the culture in this tourism form and they can experience different regions, different nationalities and various styles of tourism activities. It has been proved that we should pay more attention to the development of folk tourism in the national tourism strategy and finding a tourism strategy which can pull people in poor areas out of poverty. (2)The empirical analysis of PPT strategy’s implementation in Liu Village, Yanqing County, Beijing. Yanqing is one of the satellite cities in northwest Beijing, which is 70 kilometers apart from Beijing. It is surrounded by mountains and faced with a river. Despite of the good ecological environment ，tourist attractions and folk tourism resources, the economy of Yanqing is relatively backward .So the government has made great efforts to implement PPT (Pro-poor Tourism Partnership)strategy, intending to drive economic development. Because the area has a superior geographical position, the suburb of Beijing, and a long history of folk tourism ,I make the empirical analysis of this region. As the PPT Strategy has been implemented, remarkable achievements have been reached, a significant improvement in the economic and social environment happens there. I analyse the competitive environment with the five competitive forces model and SWOT analysis strategy, combining PPY strategy and liu village's internal and external environments to look out the advantage and disadvantage. Then,I explain the feasibility of PPT strategy and make a research on the existing problems at the same time (3)From micro to macro, promoting PPT strategy to the national level.the empirical analysis of Liu village, we found that in many rural areas have cas Through es like liu village. The implementation of PPT strategy also has feasibility in these areas, and is faced with some problems at the same time.
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