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论文编号：	4484
作者编号：	2220090834
上传时间：	2012/6/11 14:13:25
中文题目：	天津地铁站内资源开发项目全过程管理改进策略研究
英文题目：	The Study on Strategies for Improving Total Process Management in Tianjin Subway Station Resource Development Projects
指导老师：	李季
中文关键字：	轨道交通;站内资源开发项目;全过程管理;商业资源;广告资源
英文关键字：	Railway Transportation;Station Resource Development Project;Total Process Management;Business Resources;Advertisement Resources
中文摘要：	近年来，城市轨道交通越来越成为城市发展的重要方向之一。地铁作为城市轨道交通范畴内重要的组成部分，具有高运量、速度快、准时高效、污染小等特点，属于典型的“低碳”出行方式，是节能减排绿色理念的代表，具有重要的社会效益，但是从目前运营情况来看，大多数地铁系统处于亏损状态，维持运营需要依靠政府补贴，地铁自身的资源优势没有充分发挥，如何实现地铁的盈利问题已经成为轨道交通业内广泛关注的课题。本文首先介绍了选题背景，分析了选题意义，明确了研究内容和框架，在此基础上，通过对项目管理理论和全过程管理理论的回顾，引出地铁站内资源开发项目的全过程管理概念，并对该项目的项目全过程管理阶段进行了划分和介绍。在此基础上，文章介绍了国内部分城市地铁资源开发项目的情况，总结了各城市地铁的经验和不足，归纳出部分对天津地铁资源开发项目有参考价值的方法。 地铁作为城市基础设施的重要组成部分，在一定意义上属于一种商品资源，具有资源的稀缺性、唯一性等，本文讨论了地铁资源特别是站内资源的独特性，介绍了站内商业资源、站内广告资源两类资源形式，从全过程管理的角度出发，运用理论与实际相结合的方法，分析了目前地铁站内资源开发的现状和存在问题，并按照项目全过程管理理论，对项目的定义决策阶段、计划设计阶段、实时控制阶段和完工交付阶段分别提出改进策略和建议，对今后相关项目给出一定参考意义。
英文摘要：	In recent years, metropolitan railway transportation has been increasingly becoming one of the important city development directions. Subway, as a major component of metropolitan railway system, is a high-volume, fast, effective, low-pollution and low-carbon way of transportation. It represents the concept of energy saving and emission reduction, which is highly beneficial for the entire society. Nonetheless, most subways is undergoing deficit and maintaining the status quo by nothing but government subsidy, however at the meanwhile, subway’s advantage in resources’ respective is under-explored. Hence, It has become a widely-discussed topic that how to make subway profitable. This thesis introduced the background and significance of the topic at first and then established the contents and framework, based on which, the concept and phase division of total process management in the development of resources within subway stations were proposed and analyzed. The concepts were then exemplified and enhanced by introducing and analyzing the experience and defects of some subway resource development projects in China, which led to some valuable methods for Tianjin subway to effectively develop its resources. Subway is an important part of metropolitan railway infrastructure. On some level, it is a kind of product resources, which shows the characteristics of scarcity and uniqueness. This thesis discussed the uniqueness of the subway resources, especially within stations and introduced two categories of those, station business resources and station advertisement resources. This paper analyzed the status quo and problems of the development of station resources by the concept of total process management from a theoretical and practical perspective. It proposed some strategic advices on how to improve the project management during the four stages as designing, canvassing, operating and assessing.
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