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论文编号：	4473
作者编号：	2120072320
上传时间：	2012/6/11 0:06:15
中文题目：	我国中小型高新技术企业市场化导向的转型及风险防范研究
英文题目：	The Research of Market-oriented Transition and Risk Prevention for Chinese Small and Medium Sized Hi-tech Enterprises
指导老师：	许晖
中文关键字：	中小型高新技术企业;市场导向;技术导向;战略转型;风险防范
英文关键字：	Small and medium-sized hi-tech enterprises, Market-oriented Technology-oriented, Strategic transformation, Risk prevention
中文摘要：	在世界经济整体发展的外部环境下，我国作为全球最大的制造中心，其迅猛的经济发展速度已经受到全世界的瞩目。进入二十一世纪以来，高新技术企业在我国众多企业中脱颖而出，逐步处于不可忽视的地位，其发展越来越受到国家的高度重视与密切关注。广大中小型高新技术企业在促进国民经济增长、缓解就业压力、优化经济结构、促进市场竞争、推进技术创新等方面都起着不可替代的作用。目前，良好的外部经济环境、国家的政策支持、信息技术的进步、交通能源的发展都为我国中小型高新技术企业提供了良好的发展机遇。但同时国内外高新技术企业在科技水平上日新月异的提高而由此产生的激烈的市场竞争环境以及自身的战略迷失也给我国中小型高新技术企业的发展带来巨大的挑战和管理危机。本文主要采用理论研究与实际案例分析相结合法，立足于21世纪我国中小型高新技术企业战略导向面临的新形势，针对中小型高新技术企业在战略导向上存在的问题，在吸收借鉴国内外企业营销管理研究的最新成果和有益经验的基础上，推陈出新，尝试探索中小型高新技术企业适合自身特点并具有竞争力的市场营销管理模式。希望本文能在管理理论和实践上为中小型高新技术企业乃至更多的制造型企业提供一些有益的启示和帮助。本文分别从理论和实践方面剖析并论证了市场导向在高新技术企业营销战略中的实用性和应用价值，为高新技术企业实施由技术导向向市场导向的转型提供了理论支持和实践的佐证。首先，本文简要介绍了我国中小型高新技术企业的界定标准及我国中小型高新技术企业在经营发展中的现状。其次，本文论述了我国中小型高新技术企业以科技为导向的发展现状，分析了入世后中小型高新技术企业在战略导向的确立方面所面临的发展机遇与严峻挑战，提出了中小型高新技术企业应由传统的技术导向转型为更具竞争力的市场导向。再次，本文又进一步对中小型高新技术企业如何提高风险防范意识作了进一步的阐述。最后利用前述理论对我国在战略导向转型方面取得成功的优秀企业进行案例分析并尝试探索适合中小型高新技术企业自身特点的管理模式。
英文摘要：	In the external environment of the overall development of the world economy, China as the world's largest manufacturing center, the rapid pace of economic development has attracted worldwide attention. Since the beginning of the 21st century, high-tech companies come to the fore from so many enterprises in China, and gradually in the position can not be ignored, the development of more and more countries attach great importance to pay close attention. The vast number of small and medium-sized high-tech enterprises have played an irreplaceable role in promoting national economic growth, alleviating employment pressures, optimizing the economic structure, promoting market competition and advancing technology innovation. At present, the favorable external economic environment, support of national policy, advances in information technology, transportation and energy development provides good opportunities for development for small and medium-sized high-tech enterprises in China. But at the same time, the rapid improvement of domestic and foreign high-tech enterprises in the technological level and the resulting intense competition in the market environment as well as its own strategic lost to the development of small and medium-sized high-tech enterprises in China to bring a huge challenge and crisis management. This paper mainly uses the method of combining theoretical research and practical case studies, based on the new situation facing the strategic orientation of small and medium-sized high-tech enterprises in China in the 21st century, the problems of small and medium-sized high-tech enterprises in the strategic orientation, in absorbing domestic and foreign enterprises the latest achievements and useful experience on the basis of the marketing and management research, innovation, and try to explore the small and medium-sized high-tech enterprise for its own characteristics and competitive marketing management model. I hope this article can provide some useful inspiration and help for small and medium-sized high-tech enterprises and even more manufacturing enterprises in management theory and practice. Respectively from the theory and practice profiling and demonstrated the practicality and application of value of market-oriented marketing strategy in the high-tech enterprises, and it also provide the theoretical support and practical evidence for the transition of technology-oriented high-tech enterprises to a market-oriented. First of all, this article briefly describes the status of the definition of small and medium-sized high-tech enterprises in China and China's small and medium-sized high-tech enterprises in the development of business. Second, the article discusses the current situation of small and medium-sized high-tech enterprises in China's science and technology-oriented development, and analysis of development opportunities and severe challenges after WTO entry faced by small and medium-sized high-tech enterprises in the establishment of the strategic orientation, the small and medium-sized high-tech enterprises should be technology-driven transformation of a more competitive market-oriented. Third, this article further elaborated on the small and medium-sized high-tech companies how to improve risk awareness. Finally, the success of the aforementioned theory of China's transformation in the strategic orientation outstanding enterprise case studies and try to explore management model suitable for small and medium-sized high-tech enterprises.
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