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论文编号：	4471
作者编号：	2120102590
上传时间：	2012/6/10 20:38:26
中文题目：	TJVC战略研究
英文题目：	The Strategic Research of TJVC
指导老师：	李亚
中文关键字：	基金，风险投资，战略
英文关键字：	fund , venture capital, strategy
中文摘要：	20世纪70年代以来，新技术革命的发生极大推动了世界经济的发展并改变着世界的竞争格局，科技实力逐渐成为国际竞争的核心和衡量一国综合国力的重要标准。我国在科教兴国战略的推动下科技实力有了较大的改观，取得了很多重要的研究成果和专利技术，但是这些成果的市场化应用还存在很大的不足，新产品、新工艺、新材料、新市场的开拓进程缓慢。同时，我国中小企业取得了蓬勃发展，对拉动中国经济增长、实现利税、创造就业机会、填补市场缺口等发挥了重要作用。但是由于自身规模和实力的限制，中小企业在信贷市场上处于明显劣势地位，面临着融资渠道窄、融资难度大的困境。风险投资的出现有效的解决了科技成果的市场化应用和中小企业融资困境的难题。风险投资作为一种追求高科技高成长性项目的投资主体，其自身拥有雄厚的资金实力和灵敏的市场嗅觉，可以通过股权投资的方式为企业注入资金、参与企业经营管理，帮助中小企业实现快速成长。国家也表现出对风险投资的大力支持，推出一系列政策鼓励民间资本和外资资本参与创业投资，未来风险投资行业将会得到更好的发展。 文章的研究对象TJVC（天津创投），是一家专业风险投资基金管理公司，主要投资对象为高科技型中小企业，在天津本土拥有很高的声誉和社会认同度。目前共掌握十三支创业投资基金，管理资金规模超过十五亿人民币。它以天津市创业投资引导基金为发展基础，大力吸引境外及民间资金，先后在天津投资设立了赛富成长（天津）创业投资基金、天津天士力创业投资基金、天津滨海天使创业投资基金、天津天保成长创业投资基金，成功募集了天津天富创业投资基金等商业基金。先后投资了红日药业、七所高科、博益气动、天汽模具、思为机器、建科机械、国芯科技、天景食品等11家高科技高成长性企业，取得了较好的投资收益。其管理资本量处于中等偏上的水平，但是与国内外知名的风险投资公司相比还是存在不小的差距。在风险投资行业蓬勃发展、竞争日趋激烈的大环境下，TJVC如何根据内外环境的变化选择合适的发展战略、找准自己的目标市场、提炼自身的核心竞争优势，将直接关系到其能否在激烈的竞争中突出重围，实现快速发展。文章通过运用一系列环境分析工具，分析风险投资行业的宏观环境、行业环境以及企业内部环境，并用SWOT分析法和对行业标杆企业的对比研究，找出公司的优劣势所在以及发展机遇，为企业制定出正确的发展战略，并提出具体的战略实施进程，帮助企业找准定位实现良性发展。
英文摘要：	Since the 1970s, the occurrence of the new technological revolution has greatly promoted the development of world economy and changing the competitive landscape of the world, scientific and technological strength has gradually become the core of international competition and an important criterion for measuring a country's comprehensive national strength. Scientific and technological strength of our country in the promotion of the strategy of rejuvenating the country through science and education have been greatly improved, a number of important research and patented technology, but the market application of these results there is a big shortage of new products, new processes, new materials slow process of new markets. The same time, SMEs in China has made vigorous development, and played an important role in China's economic growth, profits and taxes, create jobs, to fill the gap in the market. However, due to their size and strength limitations, the small and medium enterprises at a distinct disadvantage in the credit markets, are faced with financing channels narrow, difficult financing difficulties. The emergence of venture capital market-oriented application of scientific and technological achievements and SME financing difficulties of the problem. Venture capital as a pursuit of high-tech high-growth investment projects main itself has a strong financial strength and a sensitive nose for the market, and injection of funds by way of equity investment for the enterprise to participate in enterprise management, to help SMEs to achieve rapid growth. The countries have also shown strong support of venture capital, launched a series of policies to encourage private capital and foreign capital participation in venture capital, venture capital industry will achieve better development. The article Research the object TJVC, is a professional venture capital fund management company, investing mainly in high-tech SMEs in Tianjin native has a high reputation and social acceptance. At present a total of thirteen and venture capital funds, the scale of funds under management to more than 1.5 billion yuan. Tianjin Venture Capital Guiding Fund basis for the development efforts to attract overseas and private funds, has set up in Tianjin investment the SAIF growth (Tianjin) Venture Capital Fund, the Tasly Venture Capital Fund, the Tianjin Binhai Angel Venture Capital Fund Tianjin Tianbao growth of venture capital funds and successfully raised Tianjin Tianfu venture capital funds, commercial fund. Has invested a red medicine, seven Hi-Tech, Boyi pneumatic, steam days the mold, thinking machines, Jianke mechanical, Guoxin Science and Technology, King food 11 high-tech high-growth enterprises, made a good investment income. Its management of the amount of capital in the mid to upper level, but compared with the well-known venture capital firms there is still not a small gap. In the venture capital industry is booming, increasingly competitive environment, TJVC how to choose the right development strategy based on internal and external changes in the environment, identify their target market, refining their core competitive advantage is directly related to its ability to Breakthrough in the fierce competition, to achieve rapid development. Article through the use of a range of environmental analysis tools to analyze the venture capital industry's macro environment, industry environment and internal environment, and the SWOT analysis and comparative study of the industry benchmark for companies to identify the strengths and weaknesses of the company as well as opportunities for development, for enterprises work out the right strategy, and to propose specific implementation of the strategy process, benign development to help businesses find their places.
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