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论文编号：	4433
作者编号：	2120102605
上传时间：	2012/6/8 19:04:55
中文题目：	创业企业成长潜力评价体系研究
英文题目：	New venture growth potential evaluation system research
指导老师：	薛红志
中文关键字：	创业企业，成长潜力评价，团购网站，评价模型
英文关键字：	New venture，Growth potential ，Group purchase website(Groupon)， Evaluation model
中文摘要：	从2000年我国引进创业教育开始，现在每年都有成千上万的人投入到创业的浪潮中来。但创业企业的高死亡率和低成长率现象在我国也表现的非常明显。所以风险投资公司把巨额的资金投向了已经具有一定规模的企业。因为风险投资无法准确的评估创业企业的成长潜力。政府在扶持创业企业的同时也面临着无法准确评估企业的成长潜力。针对这一现象，本文根据创业企业的独特性提出创业企业成长潜力评价体系。 本文分析了现有企业成长潜力模型以及天津市政府扶持企业评价指标。根据企业成长相关理论和创业企业成长的独特性，对评价指标进行调整。同时，在罗纳德k米歇尔博士的新企业模板的基础上进行修改，提出了创业企业成长潜力评价体系。该体系突破原有评价模型的各个指标罗列叠加的模式，采用指标递进式评价方法，以“团队+盈利+管理”的组合来进行创业企业成长性评价。本文提出的创业企业成长潜力模型主要有三个部分构成：创业团队特性评价、盈利性因素评价、经营性因素评价，并细分出创新性、价值性、持续性、稀缺性、保护性、灵活性等指标。 为了检验该模型的实用性。本文对拉手网、窝窝团、F团三家团购企业进行成长潜力评价，并结合三家团购企业实际获得的风险投资和销售额等情况与评价结果进行对比，结果表明该模型能够较准确的分析三家团购企业的成长潜力。
英文摘要：	Beginning in 2000，China introduce entrepreneurship education, and every year thousands of people start new venture. But, the phenomenon of the high mortality and low growth rate of entrepreneurial enterprises is very clear. The new ventures have attracted VC’s attention. VC put their money to some big company and the rate of money return is low, because VC can’t evaluate the potential of new venture enterprises. Government is also can not accurately evaluate the enterprise's growth potential. In response to this phenomenon, this paper proposes new venture growth potential evaluation system. The paper analyses the existing enterprise growth potential model and Tianjin government support enterprise evaluation model. According to the enterprise growth theory and the growth of new venture enterprises is unique, the appraisal index is adjusted in this paper. At the same time, according to Ronald K Michel's new venture template, according to the prevention of the failure to increase the probability of success "team + profit + management" indicators and analytical methods has been established in the paper. The system breaks through the original evaluation model, using indicators of progressive evaluation. This new venture growth potential evaluation model has three main parts: entrepreneurial team evaluation, profitability, operating factors evaluation. And subdivided into Innovative, Valuable, Persistent Over Time, Scarce, protective, Flexible In order to test the practicability of the model. In this paper, we analysis the growth potential of LaShouWang, WoWoTuan, F-Tuan. Combined with the three companies had acquired risk investment and the evaluation results were compared, the results show that the new venture growth potential evaluation model can accurately analyze three companies.
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