联系我们

论文查询结果	返回搜索

论文编号：	4425
作者编号：	2120102494
上传时间：	2012/6/8 16:21:00
中文题目：	A公司会展项目团队成员胜任力模型及应用研究
英文题目：	The competency model and application research on team members of exhibition project of company A
指导老师：	崔勋
中文关键字：	直销企业;会展项目;团队管理;胜任力
英文关键字：	direct selling enterprises;exhibition project;team management;competency
中文摘要：	直销企业进入中国伊始，中国老百姓对直销这种新兴的商业模式不太了解，政府、媒体及其他相关部门的重视程度不够，也未能进行正面的引导和法律法规的规范协调，因而被非法传销混淆视听,深受诸多负面舆论的干扰。于是，如何与中国政府、媒体、直销商、媒体进行良好的沟通，建立相互的信任，成为了直销企业在中国生存与发展的重中之重。随着社会经济的高速发展，会展项目在整合营销、信息咨询、技术扩散、调整供需、产业联动等方面显示出了突出的功效。通过会展将直销企业的产品特色、营销模式、销售经验等进行正面的引导和分享,成为越来越多直销企业青睐的方式，因此在直销企业中，会展项目部门作为一个非常重要的组织构成，越来越受到企业和直销商的重视。在本文中，“会展项目”并非指传统意义的展会工作,而是在直销企业中,为了更好地推广本企业的事业机会与产品而由企业员工自行举办的各类业务分享会议、业务技能培训、业务总结例会、产品知识培训、产品展示会、奖励旅游、公共关系交流活动等。其中，会展项目团队为策划、组织、执行上述活动的工作团队（不承担讲师或演讲嘉宾的角色）。由于该团队为柔性组织，因此要求团队成员成为多面能手，这样才能胜任复杂灵活的直销企业会展工作。 A公司作为一家典型的直销企业,其会展项目备受重视,发展迅速,但,随着项目内容的丰富与增加,也曝露逐渐出各个方面的问题,其中,项目团队成员的个体胜任力问题日益突显,成为制约会展项目实施绩效的瓶颈问题。本文通过对项目管理、项目团队、会展项目、胜任力等理论研究的梳理，客观归纳了A公司在会展项目实施过程中的各方面的问题，总结出在会展项目团队成员在传统胜任力识别上的误区，从而引出对其进行胜任力研究的必要性。通过对企业战略、会展项目绩效目标的层层分解，提炼出对其团队成员的绩效要求，同时分析在团队工作中高绩效成员与低绩效成员之间所表现出来的工作差异，归纳出适用于直销企业A公司会展项目团队成员的胜任力识别要素，并统一归纳为胜任力模型。最后将该适用于直销企业A公司会展项目团队成员的胜任力模型应用到对团队成员的招聘与选拔、培训发展、绩效考核、薪酬管理、职业生涯管理等方面，并尝试做较为细节的管理设计。论文最后对全文进行总结,再次强调对会展项目团队成员的胜任力识别与提升对于直销企业的长足发展起着不可忽视的作用，并对此提出进一步的研究建议。
英文摘要：	When direct selling enterprises enter into China, this new business model is strange to Chinese. Because the authorities concerned did not make relevant rules and regulations to guarantee a proper order and justice, this industry was in chaos. And the press exposed such phenomenon to the public to arouse the public’s attention. Then, how to communicate well with the authorities concerned, the press and the public to establish mutual trust is the most important thing of direct selling enterprises to survival and development. Along with the massive economic development in China, exhibition project play the important role in integrated marketing, information consulting, technology diffusion, supply and demand adjustment, industry linkage and other areas. In direct selling enterprises, exhibition project which is good at in diffusion of product characteristics, business model and sales experience has become more and more popular way. Therefore, exhibition project as the important department get more and more attention in direct selling enterprises. In this paper, "exhibition project" is not traditional exhibition, but the project which is in order to promote the business and product of direct selling enterprises. This exhibition project include experiences sharing, business skill training, business meetings, product knowledge training, product exhibitions, incentive tourism, public relations activities, etc. The work of the member of project team is planning, organization, and the implementation of the above activities, which does not include speech. This project team is the flexible organization. Therefore, it asks the team members to become versatile to accomplish complex flexible exhibition work of direct selling enterprises very well. Company A is a typical direct selling enterprise. Its exhibition project has received much attention, and develops rapidly. But, as the project content is rich and increase, it is also exposed more and more problems. Among them, the problem of competency of team members becomes the bottleneck problem of exhibition project performance. Based on the theories of project management, the project team, exhibition project and competency, this thesis objectively summarized all aspects of the problem in the process of project implementation in company A, summed up the traditional competency recognition errors in the project team members, put forward the necessity of research on competency. Through the decomposition of business strategy and project performance target, this thesis extracted the team member performance requirements, analyzed the difference between the members in high performance and the members in low performance, summarized team member 's competency recognition elements and summed up the team member 's competency model of exhibition project of company A. Finally, this thesis applied this competency model to team member recruitment and selection, training and development, performance appraisal, salary management, occupation career management and other aspects, and attempts to do more detailed management design. Finally, this thesis emphasized that the identification and promotion of team member’s competency of exhibition project play an important role to development of direct selling enterprises, which cannot be ignored. this thesis also made recommendations for further research.
查看全文：	预览  下载(下载需要进行登录)