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论文编号：	4406
作者编号：	2120102391
上传时间：	2012/6/8 10:40:55
中文题目：	新生代农民工网络信息搜寻行为影响因素研究-基于个人特征和搜寻任务
英文题目：	Research on New-generation Migrant Farmer Workers''''''''Internet Information Seeking Behavior:Based on Individual Characteristic and Seeking Task
指导老师：	王芳
中文关键字：	新生代农民工，网络信息搜寻行为，个人特征，任务类型，实验研究
英文关键字：	New-generation Migrant Farmer Workers, Internet Information Seeking Behavior, Individual Characteristic, Task Types, Experimental study
中文摘要：	互联网作为一种新的信息媒介，对人们的生活和工作方式产生了深刻的影响，逐渐改变着人们的信息行为。它给人类带来各种便利的同时，也不断地引发了新的矛盾，不同群体间的“数字鸿沟”便是最显著的表现。农民工群体在我们社会一直处于信息弱势群体的地位，随着这一群体代际转换的不断深化，新生代农民工群体开始受到广泛关注。新生代农民工出生并成长于网络环境，受信息及网络技术的影响较深，相对于第一代农民工而言，他们被打上“信息时代”的烙印，但是信息弱势的状况并未得到明显的改善，然而这一群体在我国社会经济的发展中扮演着重要角色，因此缩小新生代农民工群体面临的信息贫困状态，就显得十分迫切与必要。新生代农民工群体网络信息搜寻行为与其信息获取问题息息相关，进而直接影响其信息福利的保障。新生代农民工作为网络时代社会发展的重要力量，具有不同于老一代农民工和其他群体的特征，这使得他们的网络信息搜寻行为具有自己的特殊性。因此，专门针对新生代农民工网络信息搜寻行为进行探讨具有十分重要的意义。 本文的研究内容主要包括以下三个部分。第一部分主要是对网络信息搜寻行为、农民工信息化和农民工网络信息行为的相关文献进行了回顾，并在此基础上形成了本文的研究思路；第二部分是实证研究，具体包括：通过对以往相关资料的梳理，结合本文的研究目的，提出了新生代农民工网络信息搜寻行为的研究假设和模型；通过调查问卷、实验和视频捕捉的方法收集数据，然后运用SPSS18.0统计分析中的描述性统计、方差分析、相关分析对数据进行分析和处理，以验证本研究提出的研究假设，找出个人特征和任务类型两大因素对新生代农民工网络信息搜寻行为所产生影响的差异，即网络信息搜寻行为的不同表现；第三部分则是总结数据，归纳新生代农民工在网络环境下的网络使用情况及行为特征。 通过分析，笔者得出了以下几点研究发现与结论：（1）手机由于不受地域限制、方便快捷等特性，成为连接新生代农民工和网络世界的桥梁；（2）较男性新生代农民工而言，女性上网频率更高，使用网络进行信息搜寻的次数更多；（3）新生代农民工的信息关注点由注重娱乐性内容，转而更加渴求工作类信息和网络购物；（4）受习惯和经验的影响，新生代农民工选取的搜寻工具数量较少，百度成为首选；（5）新生代农民工使用的搜寻词单一，而且对搜寻结果的浏览兼具目的性、选择性和粗略性的特点。 总的来说，专门针对新生代农民工网络信息搜寻行为的研究还比较少，我们对这一领域的探索和发现为未来进一步开展深入研究提供了启示，而且不论对网络信息搜寻行为理论还是农民工群体理论的研究都是的有益的补充，但是这项研究仅仅是有关新生代农民工网络信息搜寻行为研究的初步尝试，未来还有很多有价值的问题等待我们去深入挖掘与探讨。
英文摘要：	As a new information media, the Internet have had a profound impact on people's life and work and changed people's information behavior.It brings not only human all kinds of conveniennce ,but also a lot of new contradictions, and the "digital gap" is the most significant phenomenon among different groups. The Migrant Farmer Workers in our society has been in the information vulnerable group status, with intergenerational conversion, the new-generation group is getting to paid attention to.Compared to the first generation Migrant Farmer Workers has deeply affected by Internet who was born and grew up in the network times, but the condition of information poverty has not been significantly improved,however they this group plays an important role in China's social and economic development, thus narrowing the peasant-workers face new generation of, it is very necessary to narrow the information poverty faced by this group. The new-generation Migrant Farmer Workers' internet information seeking behavior is closely related to nformation acquisition,which directly affects its information welfare security.The group are an important force in this times and have big different characteristics between the oid Migrant Farmer Workers and other groups, which make them have its own particularity. Therefore, the research on the new-generation Migrant Farmer Workers' internet information seeking behavior especially is very significant. This study mainly includes three parts content. The first part is the review of the relevant literature about Internet information seeking behavior and Migrant Farmer Workers, Internet behavior, and form research thought and research framework. The second is empirical research part. Its steps include: Combined with the research aim of this paper, we will put forward the research hypothesis and model of New-generation Migrant Farmer Workers Internet information seeking behavior on the basis the relevant theory. We collect data by making use of the questionnaire, interview and experimental method and use descriptive statistics, variance analysis, correlation analysis and other statistical mean in SPSS18.0 to deal with data, verifying the research hypothesis and finding out the difference of the two influencing factors-Individual Characteristics and Task Types to the new-generation Migrant Farmer Workers Internet information seeking behavior, namely the different behavior performance. The last part summarizes data and offers their internet usage and behavior characteristics of the new group in the network environment. Through the study, we finds that:(1) mobile phones which are not limited by region and convenient have become the bridge between the new-generation Migrant Farmer Workers and the Internet world;(2) the women of new-generation Migrant Farmer Workers has higher frequency of internet usage than men,this means they make use of Internet to seek information;(3) the new-generation Migrant Farmer Workers' attention turn into job information and shopping online, not only concern the entertaining content;(4)affected by the habit and experience, the new-generation Migrant Farmer Workers select a few search tools and baidu is the first choice;(5)The search words used by the new-generation Migrant Farmer Workers are single and the scan to the seeking result features definition,selectibity and rough. In general, the special study for the new-generation Migrant Farmer Workers is few, the exploration and research findings we do in this field may provide some helpful suggestions for further researches and are beneficial supplement to the theories of Internet information seeking behavior and Migrant Farmer Workers.But our study is just a beginning and a try, and a lot of valuable problems are worth digging and discussing.
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