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论文编号：	4220
作者编号：	2120102311
上传时间：	2012/6/5 20:19:10
中文题目：	中国房地产上市公司企业竞争力动态评价研究
英文题目：	Dynamic evaluation of the competitiveness of Chinese listed real estate companies
指导老师：	王全喜
中文关键字：	房地产上市公司;企业竞争力;动态综合评价
英文关键字：	Real estate listed companies; Enterprises competitiveness;Dynamic comprehensive evaluation
中文摘要：	近年来，随着我国国民经济的快速发展，城市化进程的不断加快，我国房地产业获得了迅猛的发展，已经成为我国国民经济的支柱产业。随着行业的迅速发展及楼价的节节攀升，中央政府也在2009年末开始对全国楼市进行了史上最为严厉的打压。房地产企业要想在这日益复杂的环境中取得生存和发展，就必须对自己所处的环境及自身的竞争力有一个清晰的认识，因此对房地产企业竞争力进行科学、有效的评价就显得格外重要。企业竞争力评价问题在学术界虽已取得了一些成果，但是研究国内房地产企业竞争力评价的文献却并不多，对于如何构建适用于我国房地产企业竞争力评价体系的理论还不够完善。另外，仅有的对我国房地产企业竞争力评价的研究几乎都是采用静态评价的方法。随着经济的发展及评价数据的累积，人们更关注企业在连续的一段时间中的竞争力的评价，这是传统的静态评价法所无能为力的；另一方面，随着时间的推移，企业竞争力评价的各个指标的权重也会发生变化，静态评价方法难以分析判断企业竞争力的可持续性及未来的发展潜力，无法对企业竞争力进行动态分析。本文创新性的引入时间维度，将房地产企业竞争力的评价建立在由时间、评价指标、评价对象构成的三维综合评价体系上，充分考虑了各指标值的大小、指标权重随时间推移的变动及指标值动态增长变化三方面的因素，构建房地产企业竞争力动态评价体系，使评价结果更加合理、科学，弥补了房地产企业竞争力动态评价这一方面的空白。本文首先对企业竞争力的相关研究进行梳理，阐述了企业竞争力的定义、内涵。然后介绍企业竞争力评价指标体系构建、企业竞争力评价方法的研究现状，引出企业竞争力动态评价法。接着针对我国房地产业的特征，设计竞争力评价指标体系，并以我国房地产上市公司为例，对其进行实证分析。然后在此基础上，利用动态综合评价法对我国房地产上市公司2007-2010年的数据进行企业竞争力动态评价的实证研究，并分析结果。最后提出本文的结论及研究展望。本文的主要结论有：提出了基于理想矩阵的时序多指标动态综合评价模型，并对我国房地产上市公司进行实证研究，从理论及实证方面证明本文提出的房地产企业竞争力动态评价模型具有很好的适用性。
英文摘要：	In recent years, along with the rapid development of our national economy, the process of urbanization, my real estate business for the rapid development, has become the pillar of the national economy. With the rapid development of the industry and property prices are rising steadily, the Central Government has also begun in late 2009 to the national housing market in the history of the most severe pressure. If you want to real estate business in this increasingly complex environment, survival and development, it is necessary to their office environment and competitive have a clear understanding of the real estate business, it's competitiveness in science, effective evaluation is particularly important. The competitiveness of enterprises in academia has had some success, but research the real estate business competitiveness evaluation of the literature, but not so much for how to build a suitable for my real estate business competitive evaluation of the system theory is less than perfect. In addition, the only real estate company in our country competitiveness evaluation research is almost always a static evaluation methods. With the development of the economy and the evaluation of data accumulated, it is even more concerned about business continuity in a time of the competitiveness in the evaluation, this is the traditional method of the static evaluation of impotence; on the other hand, with the passage of time, the competitiveness of enterprises to the weight of the various indicators may also change, static evaluation methods make it difficult to analyze competitiveness of businesses determine the sustainability of the development potential and in the future, not be able to compete a dynamic analysis. The introduction of this innovative Time dimension, the real estate business competitiveness by the evaluation time, evaluation metrics, evaluation of 3D Objects constitute an integrated assessment system, and fully take into account the size of the value of the indicators, weight changes over time and the value of the indicators of change 3 dynamic growth factors, and build a real estate business competitiveness for dynamic evaluation results of the evaluation system, and much more reasonable, scientific, and make up the real estate business competitiveness in the dynamic evaluation of the blank. This article is first in the business competitiveness of comb through research, to explain the definition of enterprise competitiveness, connotation. It then describes the business competitiveness index build, enterprise competitiveness evaluation methods of the study of the current situation, and draw your business competitive dynamic evaluation. And then for my real estate business, and the character design competitiveness Evaluation Index system, and to my real estate listing companies, for example, the empirical analysis. And then on the basis of this comprehensive evaluation, and use of the dynamic of our real estate listing company 2007 - 2010 data for the competitiveness of enterprises dynamic evaluation of empirical research, and analyze the results. The conclusions presented in this article and research perspectives.
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