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| 论文编号： | 4119 | |
| 作者编号： | 2120102381 | |
| 上传时间： | 2012/5/31 22:42:16 | |
| 中文题目： | 微博客社区中的共信息享行为影响因素模型研究 | |
| 英文题目： | Influencing Factors of Imformation Sharing Behavior in Microblog Community | |
| 指导老师： | 刘玉照 | |
| 中文关键字： | 微博社区；信息共享；信息共享行为影响因素 | |
| 英文关键字： | Microblog Community ；Information Sharing ；Impact factors | |
| 中文摘要： | 自从微博在2006年首次问世之后，迅速地引发了一场信息传播的变革。微博以其短小、便捷、准入门槛低、传播速度快等优势，使人们感受到了社交网络所带来的遍历：可随时获取亲朋好友以及正在发生的各种新闻信息。与此同时，微博社区也成为学者们竞相研究的对象。目前关于微博的研究多集中在其信息或新闻传播价值、网络舆论生成和影响、用户行为特征和动机等方面。本文认为，微博的特征更决定了它是一个信息交流和共享的绝佳平台。本研究以微博社区内信息共享行为为研究对象，重点探讨影响微博用户信息共享行为的各类因素，构造出微博社区内信息共享行为影响因素模型。论文首先回顾了现有的关于微博的研究和关于信息共享的相关理论，参考前人研究成果构建出了微博社区内信息共享行为影响因素的初步模型。然根据模型提出本研究的假设，随后通过对新浪微博、腾讯微博两大平台的用户进行问卷调查，并运用SPSS软件对回收上来的数据进行统计分析，对研究假设进行验证。最后本研究得出结论：微博社区的外部强化机制、相互影响、用户的内在需求和性格特征都对微博社区内信息共享行为有着显著的影响，微博社区的社区环境对信息共享行为有着部分影响。而用户的教育背景不同，在微博社区内的信息共享行为也不同。本文还根据研究成果对微博社区的管理提出了几点建议，包括：完善社区强化机制、加强社区技术支持、增强用户之间关系连接、加强内在机制、丰富个性化内容。可为微博社区运营商提供一定参考。 | |
| 英文摘要： | Since the appearance of Microblog in 2006,it has lead to a big innovation in area of information transmission. As it has the characteristics of convenient, flexible, simple to use, it has soon become one of the most popular tool for its users to contact each others on the internet. Users of Microblog can almost communicate with their friends anywhere at anytime. On account of its prevalence, many researcher had taken the Microblog as an important research subject, however, most of them put eyes on its value of communicating, the feature of its users and the production and influence mechanism of it. This study puts forward a viewpoint that Microblog community is also a platform to sharing information .At present, many famous Microblog like Sina Microblog ,Tenent Microblog have designed their own community for users to sharing information. This study is based on theories of information sharing, sociology, information technology and studies about Microblog that has done by other researchers, take the information sharing as research subject. Firstly ,this study reviewed the relevant theories of Microblog and information sharing in virtual community, explore the information sharing behavior factors information sharing process ,try to find out factor that could impact the information sharing behaviors in Microblog community,. Secondly, it built a model of information sharing behavior in Microblog community. And based on the model ,this study raised several hypothesizes. Thirdly, by taking qualitative research and quantitative research, verified those hypothesizes. Finally, this study found that the factors that influent the information sharing behavior of Microblog users may be generalized as below: the outer reinforcement mechanism, the influence from other users, the inner quest of individuals, and the traits of one’s character, the technology of the Microblog community and the characters of information that sharing by users could not impact the behavior. Besides, people have different education background may lead to the distinct information sharing behavior Based on this result, we rebuilt the model .And according to this model, we make some suggestions to the management of Microblog community to improve the quality and quantity of information sharing behavior within the community | |
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