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论文编号：	4069
作者编号：	2220080861
上传时间：	2012/3/15 14:11:01
中文题目：	TJYR公司企业诚信构建与关系策略研究
英文题目：	Research on Construction of Enterprise Credibility and Relationship Strategy Base on the TJYR Company
指导老师：	戚安邦
中文关键字：	诚信，人际关系，关系生命周期，关系策略
英文关键字：	Credibility, Relationship, Relationship Life Circle, Relationship Strategy
中文摘要：	对一个企业而言，“诚信”是立业之根，诚信作为企业核心价值观的重要体现，是企业赢得合作伙伴的重要因素和关键资源。在中国社会，关系运作是增强信任的重要机制。对于企业或组织而言，关系是一种资源，是连接企业的纽带，是企业间建立诚信的重要基础，良好的企业间关系能够降低合作风险，能够促进企业间的长期合作。人情、面子和差序格局是影响关系的重要因素，三者不仅作用于关系，同时也间接的作用于企业间的诚信程度和诚信行为。企业间的诚信建设也反过来作用于企业间长期关系的建立与维系。虽然随着社会和经济的发展和各项制度的完善，企业间的诚信水平已经有很大提高，但是在我国，企业中诚信缺失的现象还是十分严重，特别是民营企业、小企业之间的合作中诚信缺失程度相对更高，企业间相互拖欠贷款、逃避银行债务、合同欺诈、企业间越轨、违规合同等诚信缺失问题还广泛存在于企业发展的各个阶段。诚信缺失问题严重制约了企业自身的生存和发展，同时也限制了企业间的合作关系的建立以及长期关系的维护。提高企业的诚信水平、重建企业诚信，已经成为理论界和实践界研究的重点。采取哪些措施来提高企业的诚信度，使企业间的合作更好的发展下去是企业面临重要问题。同时，企业间的关系因其发展阶段的不同具有不同的特点，即关系生命周期的存在。因此，在考虑企业间诚信关系的构建时，应该针对不同关系阶段提出相应的关系策略。本文以TJYR公司为研究对象，首先对其组织结构、主营业务等信息以及目前诚信建设的基本状况进行了简单介绍。其次运用客户关系管理、关系生命周期等理论，分析TJYR公司的成长过程中，针对关系的建立、维系与恢复时期而采取的关系策略。本文的研究成果对我国企业实践尤其是民营企业加强诚信建设、提高竞争力具有重要的参考价值。在文章最后，作者提出了本文研究的成果、创新性与局限性和后续研究的方向。
英文摘要：	Credibility is the foundation of an enterprise, and reflects the core value of an enterprise which is helpful for attracting partners and making it possible for it to remain invincible in the fierce competition in the market. In the Chinese society, Guanxi is an important factor that affects enterprise credibility, the operation of Guanxi can improve credibility of enterprises greatly. Guanxi is a kind of resource and it’s the connection among enterprises. Good Guanxi among enterprises can reduce risk of cooperation and it’s the foundation of credibility construction and it’s helpful for establishing of long-term relationship. In Chinese society, RenQing, Mianzi and ChaxuGeju are the three most important factors that affect Guanxi and affect credibility indirectly. And credibility of enterprises will have an effect on Guanxi in turn. With the development of society and economy and the perfection of the system of enterprise, credibility level has been greatly improved. But credibility deficiency still exists，loan defaulting, escaping from bank debt, contract fraud, enterprise deviance, illegal contract and so on existing widely and seriously restricted the enterprises survival and development and relationship establishment of enterprises. It has been an important task for scholars and managers to do research on ways of improving and reconstruction credibility of enterprises. At the same time, relationship between enterprises has different stages with different characteristics, which is called relationship life circle. Therefore, enterprises should take relationship life circle in consideration and take different strategies to improve credibility of enterprises. The thesis takes the TJYR Company as example, and introduces organizational structure, mainly business information firstly. And then uses theory of customer relationship management and relationship life circle to analyze the strategies enterprises will take to improve credibility. The study has greatly value for other enterprises especially for private enterprises to strengthen credibility and raise competition ability. In the end, the article elaborates conclusions, imitations and future research.
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